Shirley Marschall

AdTech is shifting faster than ever – privacy, AI, and platform fragmentation are rewriting the rules in real time. My focus? Cutting through the noise to make sense of it all, independent, unapologetic, pragmatic, and solution-oriented.With over a decade in programmatic and digital media — and Ex’s from every corner of the ecosystem (Big Tech, agency holding companies, Fortune 500 brand) — I’ve seen the game from all sides.Now I do things my way. No titles. No KPIs. No decks.Just research, writing, frameworks and a relentless curiosity to figure out where this industry is really going.Think of it as my self-directed PhD in AdTech: one post, one article, one rabbit hole at a time. Topics I cover: Privacy & Identity | AI & AdTech | Platform Strategy | AdTech Infrastructure (and m...