Steering Geli as CEO, my focus rests on groundbreaking cooling technology for sleep products. Our team's dedication to innovation has culminated in significant brand growth with strategies that redefine comfort and cooling in sleep, reflecting my longstanding commitment to product excellence and customer satisfaction. As a Co-Founder at Catapult bpm, the expertise I bring in strategic marketing continues to transform direct-to-consumer brands, addressing their multifaceted omnichannel challenges. Behind every endeavor lies a mission to merge innovation with tangible outcomes, a testament to a career underpinned by new business development and a quest to enhance health and wellness through better sleep solutions.