Vanessa Vy is an American entrepreneur and creative director from South Florida. She is the founder of multiple companies in design, hospitality branding, firearms manufacturing, and medical cannabis. Vy is also the creator of the early-2000s independent record label Reduced Phat, which focused on electronic and experimental music Career Music and Reduced Phat Records In 2004, Vy founded Reduced Phat Records, an independent label specializing in electronic genres including grime, dubstep, and breakcore.[4] The label released vinyl and CDs with artists such as Drop the Lime, MathHead, Bong-Ra, Aaron Spectre, and Edgey. Releases included the Reduced Phat – 2% Anti Compilation, Bong-Ra’s Stereohype Heroin Hooker, Edgey’s Everyone is Beautiful to Someone, and MathHead’s The Most Lethal ...