# GEO Audit

A GEO audit shows how AI assistants — ChatGPT, Claude, Perplexity, and Gemini — describe and recommend your brand for the prompts your buyers actually ask, and which sources shape those answers. Then Featured helps you change them, with earned media.

[Run a GEO audit](https://featured.com/?prompt=Run%20a%20GEO%20visibility%20audit%20for%20%5Byourcompany.com%5D)

## How PR pros use GEO Audit

Fifteen ways to measure — and move — how AI talks about your brand. Tap a prompt to open it in Featured.

### Audit your brand

> Run a GEO visibility audit for my company across ChatGPT, Claude, Perplexity, and Gemini. Where do we show up, and where are we missing?

[Open in Featured](https://featured.com/?prompt=Run%20a%20GEO%20visibility%20audit%20for%20my%20company%20across%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini.%20Where%20do%20we%20show%20up%2C%20and%20where%20are%20we%20missing%3F)

### Own your category prompt

> When someone asks AI assistants for the best payroll software for small businesses, does my brand appear? Show the answers and who does.

[Open in Featured](https://featured.com/?prompt=When%20someone%20asks%20AI%20assistants%20for%20the%20best%20payroll%20software%20for%20small%20businesses%2C%20does%20my%20brand%20appear%3F%20Show%20the%20answers%20and%20who%20does.)

### Benchmark competitors

> Compare how my cybersecurity company and our three closest competitors appear in AI answers for “top managed detection and response providers.”

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20cybersecurity%20company%20and%20our%20three%20closest%20competitors%20appear%20in%20AI%20answers%20for%20%E2%80%9Ctop%20managed%20detection%20and%20response%20providers.%E2%80%9D)

### Find the sources

> Which sources do AI assistants cite when they answer questions about meal kit delivery services? List the articles and publishers shaping the answers.

[Open in Featured](https://featured.com/?prompt=Which%20sources%20do%20AI%20assistants%20cite%20when%20they%20answer%20questions%20about%20meal%20kit%20delivery%20services%3F%20List%20the%20articles%20and%20publishers%20shaping%20the%20answers.)

### Check the facts

> Ask each major AI assistant what my company does, then flag anything outdated or wrong in how they describe our products and pricing.

[Open in Featured](https://featured.com/?prompt=Ask%20each%20major%20AI%20assistant%20what%20my%20company%20does%2C%20then%20flag%20anything%20outdated%20or%20wrong%20in%20how%20they%20describe%20our%20products%20and%20pricing.)

### Audit local visibility

> When people ask AI assistants for the best personal injury lawyers in Denver, which firms get named and which sources are cited?

[Open in Featured](https://featured.com/?prompt=When%20people%20ask%20AI%20assistants%20for%20the%20best%20personal%20injury%20lawyers%20in%20Denver%2C%20which%20firms%20get%20named%20and%20which%20sources%20are%20cited%3F)

### Crack product roundups

> Audit how AI assistants answer “best sustainable activewear brands” and show which listicles and reviews power those recommendations.

[Open in Featured](https://featured.com/?prompt=Audit%20how%20AI%20assistants%20answer%20%E2%80%9Cbest%20sustainable%20activewear%20brands%E2%80%9D%20and%20show%20which%20listicles%20and%20reviews%20power%20those%20recommendations.)

### Map buyer prompts

> List ten buying-intent prompts a hospital procurement team might ask AI about patient scheduling software, and audit our visibility for each.

[Open in Featured](https://featured.com/?prompt=List%20ten%20buying-intent%20prompts%20a%20hospital%20procurement%20team%20might%20ask%20AI%20about%20patient%20scheduling%20software%2C%20and%20audit%20our%20visibility%20for%20each.)

### Measure executive visibility

> How do AI assistants answer “top experts in supply chain resilience”? Is our CEO mentioned, and what coverage would get her there?

[Open in Featured](https://featured.com/?prompt=How%20do%20AI%20assistants%20answer%20%E2%80%9Ctop%20experts%20in%20supply%20chain%20resilience%E2%80%9D%3F%20Is%20our%20CEO%20mentioned%2C%20and%20what%20coverage%20would%20get%20her%20there%3F)

### Close the gap

> Based on a GEO audit for my fintech brand, which earned media placements — bylines, podcasts, journalist quotes — would most improve my AI visibility?

[Open in Featured](https://featured.com/?prompt=Based%20on%20a%20GEO%20audit%20for%20my%20fintech%20brand%2C%20which%20earned%20media%20placements%20%E2%80%94%20bylines%2C%20podcasts%2C%20journalist%20quotes%20%E2%80%94%20would%20most%20improve%20my%20AI%20visibility%3F)

### Compare the engines

> Where does my travel brand appear in Perplexity but not ChatGPT, and what explains the difference in the sources each engine uses?

[Open in Featured](https://featured.com/?prompt=Where%20does%20my%20travel%20brand%20appear%20in%20Perplexity%20but%20not%20ChatGPT%2C%20and%20what%20explains%20the%20difference%20in%20the%20sources%20each%20engine%20uses%3F)

### Track it weekly

> Every Monday, run a GEO audit for “best HR software for startups” and alert me in Slack when how we appear changes.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20%E2%80%9Cbest%20HR%20software%20for%20startups%E2%80%9D%20and%20alert%20me%20in%20Slack%20when%20how%20we%20appear%20changes.)

### Weigh Reddit and reviews

> How much do Reddit threads and review sites influence AI answers about project management tools, and which threads mention us?

[Open in Featured](https://featured.com/?prompt=How%20much%20do%20Reddit%20threads%20and%20review%20sites%20influence%20AI%20answers%20about%20project%20management%20tools%2C%20and%20which%20threads%20mention%20us%3F)

### Report GEO to clients

> For my client, a solar installation company, run a monthly GEO audit against their five target prompts and format it as a client-ready report.

[Open in Featured](https://featured.com/?prompt=For%20my%20client%2C%20a%20solar%20installation%20company%2C%20run%20a%20monthly%20GEO%20audit%20against%20their%20five%20target%20prompts%20and%20format%20it%20as%20a%20client-ready%20report.)

### Shape a new category

> We're creating a new category: AI receptionists for dental offices. What do AI assistants answer for related prompts today, and how could we shape it?

[Open in Featured](https://featured.com/?prompt=We%27re%20creating%20a%20new%20category%3A%20AI%20receptionists%20for%20dental%20offices.%20What%20do%20AI%20assistants%20answer%20for%20related%20prompts%20today%2C%20and%20how%20could%20we%20shape%20it%3F)

## How it works

Measure, understand, move — in one platform.

1. **Name the prompts that matter** — Your brand, your category (“best expense management software”), your executives. Featured can also propose the buying-intent prompts your customers actually ask.
2. **Featured audits the engines** — The co-pilot runs your prompts across ChatGPT, Claude, Perplexity, and Gemini, records how each engine describes and ranks you, and identifies the sources shaping every answer.
3. **Close the gap with earned media** — AI answers are built from coverage. Featured turns audit findings into placements — journalist requests, bylines, podcasts — then re-measures so you can watch answers change.

## What makes Featured's GEO audit different

Most GEO tools stop at the dashboard. Featured operates the earned-media engine that changes the answer.

- **4 engines — The assistants that matter.** ChatGPT, Claude, Perplexity, and Gemini — audited with real prompts, side by side, so you see where each engine gets its version of you.
- **Source-level — Not just if — why.** Every audit traces answers back to the articles, reviews, and threads that power them, so you know exactly which coverage to earn, fix, or feed.
- **Audit → act — The fix is built in.** The same platform that finds your gaps runs journalist requests, bylines, podcasts, and press releases — the placements that become tomorrow's citations.
- **Always-on — Tracking, not snapshots.** A GEO workflow re-runs your prompts on schedule and alerts Slack or email when your visibility shifts — because AI answers change weekly.

## Track AI visibility on a schedule

The GEO / AI Visibility workflow re-runs your audits hourly, daily, weekly, or monthly and delivers changes to Slack or email.

- [See the workflow](https://featured.com/product/workflows/geo-visibility)
- [Ask Featured to set it up](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20runs%20a%20weekly%20GEO%20audit%20for%20%5Byourcompany.com%5D%20and%20alerts%20me%20when%20how%20we%20appear%20in%20AI%20answers%20changes.)

## Pricing

Every plan includes GEO and AI visibility. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## GEO audit — frequently asked questions

**What is a GEO audit?**

A GEO audit measures how generative AI assistants — ChatGPT, Claude, Perplexity, Gemini — describe and recommend your brand for the prompts your buyers ask. It records whether you appear, what's said, how competitors compare, and which sources each engine cites. It's the AI-era equivalent of checking your Google rankings, with one difference: you also learn exactly which coverage shapes the answer.

**What is GEO (generative engine optimization)?**

GEO is the practice of improving how AI assistants describe, recommend, and cite your brand. AI answers are assembled from press coverage, trade publications, reviews, communities, and structured content across the web — so GEO work means earning and shaping those sources, then measuring how the answers change.

**How is GEO different from SEO?**

SEO earns you a position on a results page; GEO earns you a place inside the answer itself. There's no page two in an AI response — you're mentioned or you're invisible. The inputs overlap (authoritative content and coverage help both), but GEO puts far more weight on earned media: the articles, reviews, and podcasts AI engines treat as evidence.

**How do I check what ChatGPT says about my brand?**

Ask Featured to run a GEO visibility audit for your domain. It queries your brand and category prompts across ChatGPT, Claude, Perplexity, and Gemini and reports back what each engine says, where you're missing, and which sources are shaping the answers — in minutes, without you juggling four chat windows and a spreadsheet.

**What determines whether AI assistants recommend my brand?**

Consistent presence across credible sources: news coverage, trade publications, review sites, Reddit and community discussions, podcasts, and your own structured content. Engines synthesize what trusted sources say; brands cited widely and described consistently get recommended. That's why earned media is the input to AI visibility — and why an audit that names your missing sources is immediately actionable.

**How long does it take to improve AI visibility?**

Expect roughly one to three months for new coverage to shift how assistants answer — engines refresh at different rates, and some lean on recent sources more than others. That lag is why continuous tracking beats one-off audits: you want to see each placement propagate into answers, engine by engine.

**Which AI engines does Featured audit?**

ChatGPT, Claude, Perplexity, and Gemini — the assistants your buyers actually use to research categories, shortlist vendors, and check reputations. Audits run the same prompts across all four so you can compare answers and sources side by side.

**How much does a GEO audit cost?**

GEO auditing is included in every Featured plan — free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually). Every plan includes every feature; only usage scales. Continuous tracking via workflows is included on paid plans.

**Why does AI visibility matter for PR?**

Because buyers increasingly ask assistants instead of search engines — “best X for Y” questions now get a synthesized answer, not ten blue links. PR is how you get into that answer: coverage, quotes, bylines, and podcasts are the sources engines cite. AI visibility is becoming the measurement layer for earned media.

**Can Featured fix my AI visibility, or just measure it?**

Both — that's the point. The audit names your gaps and the sources behind them; the rest of Featured closes those gaps with journalist requests, bylined articles, podcasts, and press releases. Then the workflow re-measures, so you see the needle move.

## Explore

- Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring)
- Feature: [Press Releases](https://featured.com/product/features/press-releases)
- Feature: [Journalist Requests](https://featured.com/product/features/journalist-requests)
- Workflow: [GEO / AI Visibility](https://featured.com/product/workflows/geo-visibility)
- Workflow: [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)
- Industries: [PR for your industry](https://featured.com/industries)