# LinkedIn Influencers

B2B buying decisions get shaped in LinkedIn feeds — by creators your buyers already trust. Featured finds the influencers with real authority in your niche: what they post about, who engages, and whether their audience is actually yours.

[Find LinkedIn influencers](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20in%20%5Byour%20industry%5D)

## How PR pros use LinkedIn Influencers

Fifteen ways to build a B2B influencer pipeline. Tap a prompt to open it in Featured.

### Find your niche's voices

> Find LinkedIn influencers who post about supply chain and logistics and have engaged followings of operations leaders.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20supply%20chain%20and%20logistics%20and%20have%20engaged%20followings%20of%20operations%20leaders.)

### Reach a buyer persona

> Find LinkedIn creators whose audiences are HR leaders and people-ops professionals, for a benefits platform launch.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20creators%20whose%20audiences%20are%20HR%20leaders%20and%20people-ops%20professionals%2C%20for%20a%20benefits%20platform%20launch.)

### Target engaged mid-tier voices

> Find LinkedIn influencers in cybersecurity with 20,000 to 100,000 followers who actively engage with their comments.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20in%20cybersecurity%20with%2020%2C000%20to%20100%2C000%20followers%20who%20actively%20engage%20with%20their%20comments.)

### Find founders who post

> Find founder-influencers in the DTC and ecommerce space who share operating lessons and would consider partnerships.

[Open in Featured](https://featured.com/?prompt=Find%20founder-influencers%20in%20the%20DTC%20and%20ecommerce%20space%20who%20share%20operating%20lessons%20and%20would%20consider%20partnerships.)

### Map the finance voices

> Find LinkedIn influencers who cover fintech and payments, and summarize what each posts about most.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20cover%20fintech%20and%20payments%2C%20and%20summarize%20what%20each%20posts%20about%20most.)

### Find credible clinicians

> Find clinicians and health-tech leaders on LinkedIn with real authority on digital health adoption.

[Open in Featured](https://featured.com/?prompt=Find%20clinicians%20and%20health-tech%20leaders%20on%20LinkedIn%20with%20real%20authority%20on%20digital%20health%20adoption.)

### Vet a potential partner

> Here's a LinkedIn influencer we're considering. What do they post about, who engages, and does their audience match B2B SaaS buyers?

[Open in Featured](https://featured.com/?prompt=Here%27s%20a%20LinkedIn%20influencer%20we%27re%20considering.%20What%20do%20they%20post%20about%2C%20who%20engages%2C%20and%20does%20their%20audience%20match%20B2B%20SaaS%20buyers%3F)

### Shortlist for a launch

> We're launching an AI sales tool in Q4. Shortlist ten LinkedIn influencers whose audiences are sales leaders, ranked by fit.

[Open in Featured](https://featured.com/?prompt=We%27re%20launching%20an%20AI%20sales%20tool%20in%20Q4.%20Shortlist%20ten%20LinkedIn%20influencers%20whose%20audiences%20are%20sales%20leaders%2C%20ranked%20by%20fit.)

### Draft the outreach

> Draft a partnership outreach message to a LinkedIn influencer in legal tech, referencing their recent series on AI in law firms.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20partnership%20outreach%20message%20to%20a%20LinkedIn%20influencer%20in%20legal%20tech%2C%20referencing%20their%20recent%20series%20on%20AI%20in%20law%20firms.)

### Find industry commentators

> Find LinkedIn voices in commercial real estate who discuss financing and development trends.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20voices%20in%20commercial%20real%20estate%20who%20discuss%20financing%20and%20development%20trends.)

### Amplify an event

> Find LinkedIn influencers in manufacturing who could amplify our trade show presence or attend as media partners.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20in%20manufacturing%20who%20could%20amplify%20our%20trade%20show%20presence%20or%20attend%20as%20media%20partners.)

### Set up content collabs

> Find LinkedIn creators in education and edtech open to co-created content like joint posts or newsletter swaps.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20creators%20in%20education%20and%20edtech%20open%20to%20co-created%20content%20like%20joint%20posts%20or%20newsletter%20swaps.)

### Build client shortlists

> For my clients in insurance and climate tech, build separate LinkedIn influencer shortlists with audience notes for each.

[Open in Featured](https://featured.com/?prompt=For%20my%20clients%20in%20insurance%20and%20climate%20tech%2C%20build%20separate%20LinkedIn%20influencer%20shortlists%20with%20audience%20notes%20for%20each.)

### Watch for rising voices

> Set up a workflow that finds new LinkedIn influencers gaining traction in the crypto compliance space and updates me monthly.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20finds%20new%20LinkedIn%20influencers%20gaining%20traction%20in%20the%20crypto%20compliance%20space%20and%20updates%20me%20monthly.)

### Write the campaign brief

> Write a one-page influencer brief for our fitness app campaign: goals, talking points, and disclosure requirements.

[Open in Featured](https://featured.com/?prompt=Write%20a%20one-page%20influencer%20brief%20for%20our%20fitness%20app%20campaign%3A%20goals%2C%20talking%20points%2C%20and%20disclosure%20requirements.)

## How it works

From “who matters in our niche?” to a working pipeline.

1. **Describe the audience you want** — Your industry, the buyers you need to reach, and the kind of voice that fits — practitioner, founder, analyst. Plain language, as always.
2. **Featured finds the real voices** — The co-pilot surfaces creators with genuine authority in your niche — what they post about, how their audience engages, and whether that audience is actually your buyer.
3. **Partner and amplify** — Featured drafts the outreach, referencing each creator's actual content, and helps you brief the collaboration. A workflow keeps new and rising voices flowing in.

## What makes influencer discovery on Featured different

Most influencer databases were built for Instagram and retrofitted for B2B. This one starts where B2B decisions happen.

- **B2B-first — LinkedIn is the channel.** Built around the feed where executives, operators, and buyers actually spend attention — not adapted from consumer creator marketing.
- **Authority — Substance over follower count.** Results weigh what a creator posts about and who engages — a 20K-follower practitioner your buyers trust beats a 500K generalist.
- **Pipeline — A program, not a one-off.** Shortlists, vetting, outreach drafts, and a workflow that surfaces rising voices monthly — influence as an ongoing channel, not a campaign scramble.
- **Earned + owned — Part of the whole engine.** Influencer partnerships sit beside journalist requests, podcasts, and bylines in one platform — the same expert positioning, amplified through every channel.

## Keep the pipeline filling itself

Ask Featured to watch your niche for new and rising LinkedIn voices and deliver an updated shortlist on your schedule.

- [Ask Featured to set it up](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20finds%20new%20LinkedIn%20influencers%20in%20%5Byour%20industry%5D%20and%20sends%20me%20an%20updated%20shortlist%20monthly.)
- [See all workflows](https://featured.com/product/workflows)

## Pricing

Every plan includes influencer discovery. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## LinkedIn influencers — frequently asked questions

**How do I find LinkedIn influencers in my industry?**

Describe your niche and the buyers you want to reach — “find LinkedIn influencers in supply chain with audiences of operations leaders” — and Featured returns creators with real authority there: what they post about, how their audience engages, and whether that audience matches yours. Refine conversationally, then have Featured draft the outreach.

**Why LinkedIn influencers instead of other platforms for B2B?**

Because that's where B2B attention concentrates: buyers research vendors, follow practitioners, and form opinions in the feed, often long before a sales conversation. A trusted voice explaining your category reaches decision-makers in a context built for work — something consumer platforms rarely deliver for B2B.

**What makes a good B2B influencer?**

Three tests: authority (do they actually know the space — practitioners and founders outperform commentators), audience match (are their followers your buyers, not just peers and job seekers), and engagement quality (are the comments from real professionals). Featured evaluates all three instead of ranking by follower count.

**Should I work with big names or niche creators?**

For most B2B goals, a portfolio of niche and mid-tier creators outperforms one big name: their audiences are more targeted, their endorsements read as more credible, and partnerships cost less. Reach helps at the top of a launch; trust converts. Featured helps you build the mix deliberately.

**How do I reach out to a LinkedIn influencer?**

Reference their actual work — a series they've run, a take they're known for — propose something their audience benefits from, and be plain about the commercial arrangement. Creators ignore generic partnership blasts; they respond to people who clearly read their content. Featured drafts outreach in exactly that shape.

**What are the disclosure rules for influencer partnerships?**

Paid or material partnerships must be clearly disclosed — in the US, FTC guidance requires plain-language disclosure visible in the post itself. Reputable creators handle this naturally, and clear disclosure protects your brand as much as theirs. Featured's campaign briefs include a disclosure section by default.

**How much does influencer discovery cost on Featured?**

It's included in every plan — free to start, $39/month (Lite) or $79/month (Pro, billed annually). Every plan includes every feature; only usage scales. What you negotiate with creators is between you and them; Featured helps you shortlist, vet, and brief.

**How do I measure whether influencer partnerships work?**

Decide the job first — awareness, pipeline, launch amplification — then instrument it: dedicated links, promo mentions, and Media Monitoring to catch the ripple effects, like your brand appearing in posts, newsletters, and podcasts downstream of a partnership.

**Do agencies use Featured for influencer discovery?**

Yes — agencies build per-client shortlists with audience notes, vet creators before pitching them to the client, and keep a workflow watching each client's niche for rising voices. It turns influencer research from a billable slog into a background process.

## Explore

- Feature: [Find Podcasts](https://featured.com/product/features/find-podcasts)
- Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring)
- Feature: [Paid Backlinks](https://featured.com/product/features/paid-backlinks)
- Workflow: [All-in-One](https://featured.com/product/workflows/all-in-one)
- Workflow: [Media Mentions](https://featured.com/product/workflows/media-mentions)
- Industries: [PR for your industry](https://featured.com/industries)