# Pitch Journalists

Ask for “writers who cover hotel tech” and Featured reads recent coverage to return the journalists actually on that beat — with outlet and latest headlines — so every pitch opens with their work, not “Dear Editor.”

[Find writers on your beat](https://featured.com/?prompt=Find%20writers%20who%20cover%20%5Bspecific%20beat%5D)

## How PR pros use Pitch Journalists

Fifteen media-list and outreach jobs, ready to run. Tap a prompt to open it in Featured.

### Find writers on your beat

> Find journalists who have written about electric vehicle charging infrastructure in the last 90 days, with outlet and most recent headline.

[Open in Featured](https://featured.com/?prompt=Find%20journalists%20who%20have%20written%20about%20electric%20vehicle%20charging%20infrastructure%20in%20the%20last%2090%20days%2C%20with%20outlet%20and%20most%20recent%20headline.)

### Build a launch media list

> Build a media list of 20 reporters who cover B2B payments and fintech infrastructure for our Series B announcement next month.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%2020%20reporters%20who%20cover%20B2B%20payments%20and%20fintech%20infrastructure%20for%20our%20Series%20B%20announcement%20next%20month.)

### Map your trade press

> Find writers at hospitality trade publications who cover hotel technology and revenue management.

[Open in Featured](https://featured.com/?prompt=Find%20writers%20at%20hospitality%20trade%20publications%20who%20cover%20hotel%20technology%20and%20revenue%20management.)

### Work the local angle

> Find business reporters at Texas outlets who cover manufacturing expansions and factory openings.

[Open in Featured](https://featured.com/?prompt=Find%20business%20reporters%20at%20Texas%20outlets%20who%20cover%20manufacturing%20expansions%20and%20factory%20openings.)

### Reach roundup writers

> Which journalists write beauty product roundups at lifestyle outlets? Include their most recent gift guides.

[Open in Featured](https://featured.com/?prompt=Which%20journalists%20write%20beauty%20product%20roundups%20at%20lifestyle%20outlets%3F%20Include%20their%20most%20recent%20gift%20guides.)

### Find evidence-first writers

> Find health journalists who cover nutrition research and quote registered dietitians, not wellness influencers.

[Open in Featured](https://featured.com/?prompt=Find%20health%20journalists%20who%20cover%20nutrition%20research%20and%20quote%20registered%20dietitians%2C%20not%20wellness%20influencers.)

### Research one reporter

> This reporter just covered our competitor's funding round. What else do they write about, and what angle would interest them about us?

[Open in Featured](https://featured.com/?prompt=This%20reporter%20just%20covered%20our%20competitor%27s%20funding%20round.%20What%20else%20do%20they%20write%20about%2C%20and%20what%20angle%20would%20interest%20them%20about%20us%3F)

### Draft the pitch

> Draft a 120-word pitch to a cybersecurity trade reporter, referencing their latest ransomware story and offering our new breach-cost data.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20cybersecurity%20trade%20reporter%2C%20referencing%20their%20latest%20ransomware%20story%20and%20offering%20our%20new%20breach-cost%20data.)

### Place an exclusive

> Find three journalists who cover legal tech and would be strong candidates for an exclusive on our AI contract review launch.

[Open in Featured](https://featured.com/?prompt=Find%20three%20journalists%20who%20cover%20legal%20tech%20and%20would%20be%20strong%20candidates%20for%20an%20exclusive%20on%20our%20AI%20contract%20review%20launch.)

### Ride a trending story

> What education stories are trending this week, and which journalists are writing them? I can offer a school superintendent's perspective.

[Open in Featured](https://featured.com/?prompt=What%20education%20stories%20are%20trending%20this%20week%2C%20and%20which%20journalists%20are%20writing%20them%3F%20I%20can%20offer%20a%20school%20superintendent%27s%20perspective.)

### Pitch print and audio together

> Find writers who cover the restaurant industry and also host or produce podcasts, so we can pitch both formats at once.

[Open in Featured](https://featured.com/?prompt=Find%20writers%20who%20cover%20the%20restaurant%20industry%20and%20also%20host%20or%20produce%20podcasts%2C%20so%20we%20can%20pitch%20both%20formats%20at%20once.)

### Find the freelancers

> Find freelance journalists who write about sustainable fashion for multiple outlets, with where they've published recently.

[Open in Featured](https://featured.com/?prompt=Find%20freelance%20journalists%20who%20write%20about%20sustainable%20fashion%20for%20multiple%20outlets%2C%20with%20where%20they%27ve%20published%20recently.)

### Refresh client media lists

> For each of my clients — a solar installer, a proptech startup, and a pet care brand — find the five most relevant journalists this quarter.

[Open in Featured](https://featured.com/?prompt=For%20each%20of%20my%20clients%20%E2%80%94%20a%20solar%20installer%2C%20a%20proptech%20startup%2C%20and%20a%20pet%20care%20brand%20%E2%80%94%20find%20the%20five%20most%20relevant%20journalists%20this%20quarter.)

### Keep the list growing

> Set up a workflow that adds new journalists writing about warehouse robotics to a running media list every week.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20adds%20new%20journalists%20writing%20about%20warehouse%20robotics%20to%20a%20running%20media%20list%20every%20week.)

### Tighten your pitch

> Here's my pitch draft. Cut it to under 100 words and rewrite the subject line so it references the reporter's beat.

[Open in Featured](https://featured.com/?prompt=Here%27s%20my%20pitch%20draft.%20Cut%20it%20to%20under%20100%20words%20and%20rewrite%20the%20subject%20line%20so%20it%20references%20the%20reporter%27s%20beat.)

## How it works

Media lists built from what journalists actually published — recently.

1. **Name the beat** — “Writers covering warehouse robotics.” “Reporters on the retail beat in Chicago.” Describe the coverage you want in plain language.
2. **Featured reads recent coverage** — The co-pilot works from what journalists have published lately — surfacing who's actively writing on your topic now, with outlet, beat, and recent headlines for context.
3. **Pitch with their work in the first line** — Featured drafts outreach that references each reporter's actual coverage and offers one specific story. You edit and send from your own inbox.

## What makes pitching journalists different on Featured

The list is a means. The placement is the point.

- **90 days — Recency beats database size.** Lists are built from recent bylines, not job titles imported years ago. If a reporter changed beats last quarter, your list already knows.
- **Context — Every contact comes with a reason.** Outlet, beat, and latest headlines attach to every name — so pitches open with the reporter's own work instead of a cold intro.
- **Both sides — Pitching plus source requests.** Featured also operates HARO and Connectively — so alongside outbound pitching, you see when journalists on your beat are actively asking for sources.
- **$0 to start — No enterprise database contract.** Media list building is included in every Featured plan, free to start — not gated behind an annual enterprise seat license.

## Keep your media list building itself

The Find Journalists workflow watches for new writers covering your beat and adds them to a running list, delivered to Slack or email.

- [See the workflow](https://featured.com/product/workflows/find-journalists)
- [Ask Featured to set it up](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20finds%20new%20journalists%20covering%20%5Byour%20beat%5D%20every%20week%20and%20emails%20me%20the%20list.)

## Pricing

Every plan includes media list building. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Pitch Journalists — frequently asked questions

**How do I find journalists to pitch?**

Ask Featured for writers covering your topic — “find journalists who cover fleet electrification” — and it returns reporters actively on that beat, with outlet and recent headlines. That recency matters: a list built from last quarter's bylines outperforms a static database of job titles, because beats change constantly.

**How do I build a media list?**

Describe the story you're telling and who should care. Featured assembles the list — journalists, outlets, beats, recent work — in one chat, and you refine it conversationally: “drop the nationals, add trade press,” “only writers who've covered competitors.” Minutes, not a research afternoon.

**What should a pitch to a journalist include?**

One story, one reason it's for them, one reason it's now. Reference the reporter's recent coverage in the first line, offer something concrete — data, access, a strong POV — and stop. Under 120 words wins. Less is more in modern outreach: journalists reward relevance, not volume.

**How is this different from a media database subscription?**

Traditional media databases sell you a big contact directory behind an annual enterprise contract. Featured builds targeted lists on demand from recent coverage, attaches context for the pitch, drafts the outreach — and is free to start, with paid plans from $39/month. Plenty of teams run both; Featured is where the pitch actually gets written.

**Does Featured send the pitches for me?**

Featured finds who to pitch and drafts the outreach; you review and send, so every message goes out under your name with your judgment applied. That human-in-the-loop step is deliberate — journalists increasingly filter automated outreach, and your credibility is worth protecting.

**How much does it cost?**

Media list building and journalist pitching are included in every Featured plan. Free to start; $39/month (Lite) or $79/month (Pro, billed annually) as usage grows. Every plan includes every feature — only usage scales.

**How do I know if my pitch worked?**

Pair pitching with Media Monitoring: Featured catches the moment a story mentioning you or your brand publishes, so you can thank the reporter, share the piece, and log the win — and the same monitoring shows which pitches convert over time.

**Who uses Featured to pitch journalists?**

Founders announcing news without an agency, in-house comms teams maintaining beat lists across products and regions, and agencies refreshing client media lists every quarter. SEO and GEO teams use it too — mentions and quotes in journalists' articles are the raw material AI assistants cite.

**Can Featured research a specific reporter before I pitch them?**

Yes — paste a name or a story link and ask what they cover, what they've written lately, and what angle would fit. Pitches informed by a reporter's actual work are the ones that get replies; Featured makes that research a 30-second step instead of a rabbit hole.

## Explore

- Feature: [Journalist Requests](https://featured.com/product/features/journalist-requests)
- Feature: [Bylined Articles](https://featured.com/product/features/bylined-articles)
- Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring)
- Workflow: [Find Journalists](https://featured.com/product/workflows/find-journalists)
- Workflow: [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)
- Industries: [PR for your industry](https://featured.com/industries)