# Press Releases

Tell Featured your news and it drafts a newsroom-ready release, then distributes it through established newswire partners — putting your announcement on the record where journalists, search engines, and AI assistants can find and cite it.

[Send a press release](https://featured.com/?prompt=I%27d%20like%20to%20send%20out%20a%20press%20release%20about%20%5Byour%20news%5D)

## How PR pros use Press Releases

Fifteen announcements, drafted and distributed from one chat. Tap a prompt to open it in Featured.

### Announce a launch

> I'd like to send out a press release about our new AI scheduling product for dental offices launching next month.

[Open in Featured](https://featured.com/?prompt=I%27d%20like%20to%20send%20out%20a%20press%20release%20about%20our%20new%20AI%20scheduling%20product%20for%20dental%20offices%20launching%20next%20month.)

### Announce funding

> Draft a press release announcing our $12M Series A led by a fintech-focused fund, with quotes from me and the lead investor.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20press%20release%20announcing%20our%20%2412M%20Series%20A%20led%20by%20a%20fintech-focused%20fund%2C%20with%20quotes%20from%20me%20and%20the%20lead%20investor.)

### Announce a key hire

> Write a press release announcing our new Chief Medical Officer joining from a major hospital system.

[Open in Featured](https://featured.com/?prompt=Write%20a%20press%20release%20announcing%20our%20new%20Chief%20Medical%20Officer%20joining%20from%20a%20major%20hospital%20system.)

### Mark a milestone

> We just passed 10,000 restaurants on our ordering platform. Draft a milestone press release with a customer quote.

[Open in Featured](https://featured.com/?prompt=We%20just%20passed%2010%2C000%20restaurants%20on%20our%20ordering%20platform.%20Draft%20a%20milestone%20press%20release%20with%20a%20customer%20quote.)

### Announce a partnership

> Announce the integration partnership between our logistics platform and a major ecommerce marketplace.

[Open in Featured](https://featured.com/?prompt=Announce%20the%20integration%20partnership%20between%20our%20logistics%20platform%20and%20a%20major%20ecommerce%20marketplace.)

### Publicize a win

> We won a cybersecurity innovation award. Draft the release and tell me where distributing it will matter most.

[Open in Featured](https://featured.com/?prompt=We%20won%20a%20cybersecurity%20innovation%20award.%20Draft%20the%20release%20and%20tell%20me%20where%20distributing%20it%20will%20matter%20most.)

### Release original data

> Turn our annual remote-work survey into a data-driven press release journalists can quote statistics from.

[Open in Featured](https://featured.com/?prompt=Turn%20our%20annual%20remote-work%20survey%20into%20a%20data-driven%20press%20release%20journalists%20can%20quote%20statistics%20from.)

### Make local news

> Write a press release about our third gym location opening in Scottsdale, aimed at Arizona business press.

[Open in Featured](https://featured.com/?prompt=Write%20a%20press%20release%20about%20our%20third%20gym%20location%20opening%20in%20Scottsdale%2C%20aimed%20at%20Arizona%20business%20press.)

### Explain a rebrand

> Draft a press release announcing our company rebrand, explaining what changes for customers and what doesn't.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20press%20release%20announcing%20our%20company%20rebrand%2C%20explaining%20what%20changes%20for%20customers%20and%20what%20doesn%27t.)

### Promote an event

> Announce our sustainability summit for CPG brands, with speaker highlights and registration details.

[Open in Featured](https://featured.com/?prompt=Announce%20our%20sustainability%20summit%20for%20CPG%20brands%2C%20with%20speaker%20highlights%20and%20registration%20details.)

### Write quotes worth quoting

> Write three quote options for our CEO for this press release — one visionary, one practical, one customer-focused.

[Open in Featured](https://featured.com/?prompt=Write%20three%20quote%20options%20for%20our%20CEO%20for%20this%20press%20release%20%E2%80%94%20one%20visionary%2C%20one%20practical%2C%20one%20customer-focused.)

### Fix your boilerplate

> Rewrite our company boilerplate so it explains what we do in plain language and includes our key proof points.

[Open in Featured](https://featured.com/?prompt=Rewrite%20our%20company%20boilerplate%20so%20it%20explains%20what%20we%20do%20in%20plain%20language%20and%20includes%20our%20key%20proof%20points.)

### Time the announcement

> We're announcing a crypto compliance product. What day and time should the release go out, and what should we prepare the day before?

[Open in Featured](https://featured.com/?prompt=We%27re%20announcing%20a%20crypto%20compliance%20product.%20What%20day%20and%20time%20should%20the%20release%20go%20out%2C%20and%20what%20should%20we%20prepare%20the%20day%20before%3F)

### Pitch beyond the wire

> After we distribute this release, find journalists who cover HR tech and draft personal pitches referencing it.

[Open in Featured](https://featured.com/?prompt=After%20we%20distribute%20this%20release%2C%20find%20journalists%20who%20cover%20HR%20tech%20and%20draft%20personal%20pitches%20referencing%20it.)

### Write for AI citation

> We want AI assistants to describe our new product accurately. Draft a press release written to be cited — clear definitions, stats, and structure.

[Open in Featured](https://featured.com/?prompt=We%20want%20AI%20assistants%20to%20describe%20our%20new%20product%20accurately.%20Draft%20a%20press%20release%20written%20to%20be%20cited%20%E2%80%94%20clear%20definitions%2C%20stats%2C%20and%20structure.)

## How it works

From “we have news” to on the record.

1. **Tell Featured your news** — The announcement, the numbers, who's quotable. Featured asks the questions a newsroom would — what's new, why now, why it matters.
2. **Featured drafts the release** — Headline, lede, quotes, boilerplate — structured the way editors expect and written to be cited: clear claims, real numbers, plain language. You approve every word.
3. **Distribute and amplify** — Send it through established newswire partners so the announcement is on the public record — then let the same chat pitch journalists who should hear about it personally.

## What makes press releases on Featured different

A release isn't the goal — being findable, quotable, and correctly described is.

- **Co-written — Drafted with you, not for you.** Featured drafts fast, but you stay the editor — the facts, quotes, and claims are yours, reviewed before anything ships.
- **On record — Real newswire distribution.** Releases distribute through established newswire partners, creating the permanent, indexable record journalists and databases check.
- **AI-citable — Written for the machines too.** Answer-shaped structure, defined terms, and attributable stats — so AI assistants that read your release describe your news accurately.
- **Wire + pitch — Distribution isn't outreach.** The wire creates the record; personal pitches create the stories. Featured does both from the same chat, referencing the same release.

## Know who picked it up

Pair press releases with the Media Mentions workflow: track who covers your announcement and where it spreads, delivered to Slack or email.

- [See the workflow](https://featured.com/product/workflows/media-mentions)
- [Ask Featured to set it up](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20coverage%20and%20mentions%20of%20our%20press%20release%20announcement%20for%20the%20next%2030%20days%20and%20sends%20a%20daily%20digest.)

## Pricing

Every plan includes press release drafting. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Press releases — frequently asked questions

**How do I send out a press release?**

Tell Featured your news — “I'd like to send out a press release about our Series A” — and the co-pilot drafts a newsroom-ready release, helps you refine quotes and boilerplate, and walks you through distribution through established newswire partners. You approve everything before it goes out; drafting is included in every plan.

**Do press releases still work?**

For the right jobs, yes. A release rarely generates coverage by itself anymore — but it puts your news on the public record, gives journalists a citable source, feeds the databases and news indexes AI assistants read, and anchors your announcement moment. Pair it with personal pitches and it does both jobs: record and outreach.

**When should a company send a press release?**

When something verifiably changed: launches, funding, acquisitions, key hires, partnerships, milestones, original data, awards. If the news would matter to a customer, investor, or reporter, it's release-worthy. For everything softer — opinions, tips, trends — a bylined article or pitch is usually the better tool, and Featured will tell you which.

**What makes a good press release?**

A headline that states the news plainly, a first paragraph with the who-what-when-why, one or two quotes that say something a human would actually say, real numbers, and a boilerplate that explains your company in one breath. Under 500 words. Featured drafts in exactly that shape — and flags hype words that make editors close tabs.

**How much does press release distribution cost?**

Drafting is included in every Featured plan, free to start. Distribution is priced per release depending on the reach you choose — Featured shows you the options and pricing in chat before anything sends, so there's no surprise invoice.

**What's the difference between a press release and a pitch?**

A release is the public, on-the-record version of your news, distributed broadly. A pitch is a personal note to one journalist explaining why this story fits their beat. Releases create legitimacy; pitches create stories. Featured treats them as one motion — draft the release, then generate referenced pitches to the reporters who should care.

**Can a press release improve AI visibility?**

Yes — releases are among the most machine-read documents in PR. Wire-distributed releases are indexed, syndicated, and used by AI assistants to establish facts: what your company does, what you launched, what the numbers are. Featured drafts releases answer-shaped — defined terms, attributable stats — so engines quote you accurately.

**Who uses Featured for press releases?**

Founders announcing without an agency, in-house teams that want drafting speed with editorial control, and agencies producing client releases at volume. The common thread: the release goes from “we should announce this” to distributed in days, with pitching and monitoring attached.

**How do I know who covered my announcement?**

Turn on Media Monitoring before you distribute: Featured tracks pickups, mentions, and follow-on coverage across news, blogs, podcasts, and YouTube, and delivers them to Slack or email — so the release's afterlife is measured, not guessed.

## Explore

- Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring)
- Feature: [GEO Audit](https://featured.com/product/features/geo-audit)
- Feature: [Pitch Journalists](https://featured.com/product/features/pitch-journalists)
- Workflow: [Media Mentions](https://featured.com/product/workflows/media-mentions)
- Workflow: [GEO / AI Visibility](https://featured.com/product/workflows/geo-visibility)
- Industries: [PR for your industry](https://featured.com/industries)