# Competitor Visibility Watch

Every story about a competitor is a map: which outlet covers your category, which writer owns the beat, which angle got attention. This workflow tracks where rivals earn editorial coverage — and turns each hit into your next pitch.

[Start with this template](https://featured.com/workflows?template=competitor-visibility)

## Ways PR pros run Competitor Visibility Watch

When a rival earns coverage, turned into the next outlet and angle to pitch. Tap a setup and Featured's chat will configure it with you.

### Watch your closest rival

> Set up a workflow that tracks where our closest competitor in expense management software gets editorial coverage, weekly with outlets and writers.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20where%20our%20closest%20competitor%20in%20expense%20management%20software%20gets%20editorial%20coverage%2C%20weekly%20with%20outlets%20and%20writers.)

### Track the whole set

> Set up a workflow that monitors editorial coverage for our three main competitors in the meal kit space and delivers one comparative digest each Monday.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20monitors%20editorial%20coverage%20for%20our%20three%20main%20competitors%20in%20the%20meal%20kit%20space%20and%20delivers%20one%20comparative%20digest%20each%20Monday.)

### Capture who covers them

> Set up a workflow that logs every journalist who writes about our competitors in cybersecurity, building a media list from their coverage.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20logs%20every%20journalist%20who%20writes%20about%20our%20competitors%20in%20cybersecurity%2C%20building%20a%20media%20list%20from%20their%20coverage.)

### Mine the angles

> Set up a workflow that summarizes the story angle behind each piece of competitor coverage in fintech, so we can see which narratives are landing.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20summarizes%20the%20story%20angle%20behind%20each%20piece%20of%20competitor%20coverage%20in%20fintech%2C%20so%20we%20can%20see%20which%20narratives%20are%20landing.)

### Turn hits into pitches

> Set up a weekly workflow that tracks competitor coverage in the HR tech space and suggests a counter-angle we could pitch for each major story.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20weekly%20workflow%20that%20tracks%20competitor%20coverage%20in%20the%20HR%20tech%20space%20and%20suggests%20a%20counter-angle%20we%20could%20pitch%20for%20each%20major%20story.)

### Watch for funding cycles

> Set up a workflow that alerts me immediately when any competitor in our logistics category announces funding, with who covered it.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20alerts%20me%20immediately%20when%20any%20competitor%20in%20our%20logistics%20category%20announces%20funding%2C%20with%20who%20covered%20it.)

### Track list inclusions

> Set up a workflow that flags when competitors appear in best-of lists and roundups for project management software — those are lists we should be on.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20flags%20when%20competitors%20appear%20in%20best-of%20lists%20and%20roundups%20for%20project%20management%20software%20%E2%80%94%20those%20are%20lists%20we%20should%20be%20on.)

### Watch rivals per client

> Set up competitor-coverage workflows for each of my clients — a beauty brand, a proptech startup, and a health system — each tracking its own rival set.

[Open in Featured](https://featured.com/?prompt=Set%20up%20competitor-coverage%20workflows%20for%20each%20of%20my%20clients%20%E2%80%94%20a%20beauty%20brand%2C%20a%20proptech%20startup%2C%20and%20a%20health%20system%20%E2%80%94%20each%20tracking%20its%20own%20rival%20set.)

### Watch event coverage

> Set up a workflow that tracks which competitors get coverage out of our industry's two biggest trade shows, with outlets and quotes.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20which%20competitors%20get%20coverage%20out%20of%20our%20industry%27s%20two%20biggest%20trade%20shows%2C%20with%20outlets%20and%20quotes.)

### Track rival spokespeople

> Set up a workflow that flags when competitor executives get quoted as experts in retail industry stories — those reporters should know us too.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20flags%20when%20competitor%20executives%20get%20quoted%20as%20experts%20in%20retail%20industry%20stories%20%E2%80%94%20those%20reporters%20should%20know%20us%20too.)

### Cover their launches

> Set up a workflow that alerts me when a competitor launches a product, with early coverage, so we can brief our response within hours.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20alerts%20me%20when%20a%20competitor%20launches%20a%20product%2C%20with%20early%20coverage%2C%20so%20we%20can%20brief%20our%20response%20within%20hours.)

### Connect to AI visibility

> Set up a workflow that tracks where competitors earn coverage and notes which of those pieces AI assistants are citing about our category.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20where%20competitors%20earn%20coverage%20and%20notes%20which%20of%20those%20pieces%20AI%20assistants%20are%20citing%20about%20our%20category.)

## How this workflow is configured

- **What it matches:** Editorial coverage of the competitors you name — the outlet, the writer, and the story angle for every new piece, plus patterns across them.
- **When it looks:** Weekly for most competitive sets; daily when a rival is in a news cycle you need to track closely.
- **Where results go:** Email or Slack — often a strategy channel, where each hit becomes a discussion and a pitch.

## How Workflows work

Tell Featured what to monitor, when to look, and where to send results.

1. **Name the competitors** — One rival or the whole set — plus what you want noticed: outlets, writers, angles, funding news, list inclusions.
2. **Featured tracks their coverage** — Every new piece of editorial coverage surfaces with the outlet, the writer, and the angle — and patterns emerge across the digest.
3. **Pitch into the next story** — Each hit is a lead: a reporter who covers your category, an outlet that cares, an angle to counter. Featured's chat drafts the pitch from there.

## Why watch competitors through Featured

Not to obsess over rivals — to reverse-engineer where your category gets covered.

- **Writers — Their coverage, your media list.** Every story logs the journalist behind it — reporters demonstrably interested in your category, which is the warmest kind of cold pitch.
- **Angles — See which narratives land.** Digest by digest, you watch which competitor stories earn real coverage — and which angles are saturated before you pitch them.
- **Response — From spotted to pitched.** The same platform that spots the story drafts your counter-pitch, finds the journalist's beat history, and tracks whether your answer landed.

## Also watch how AI compares you

Coverage shapes AI answers. The GEO / AI Visibility workflow tracks how assistants describe you and your competitors — and which sources they cite.

- [See GEO / AI Visibility](https://featured.com/product/workflows/geo-visibility)
- [Try it in chat](https://featured.com/?prompt=Compare%20how%20my%20company%20and%20my%20top%20three%20competitors%20appear%20in%20AI%20answers%20for%20%5Bcategory%20prompt%5D.)

## Pricing

Every plan includes competitor tracking. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Competitor Visibility Watch — frequently asked questions

**What does Competitor Visibility Watch track?**

Editorial coverage of the competitors you name — news stories, trade press, features, and list inclusions — with the outlet, writer, and story angle for each. Delivered as a digest to Slack or email, it's a running map of where your category earns attention.

**Is tracking competitor coverage fair game?**

Entirely — it's public, published editorial coverage, the same material any comms team reads manually. The workflow just reads it systematically and extracts what's useful: which outlets care about your space, which writers own the beat, which angles get picked up.

**How does “pitch yourself into the next one” actually work?**

A competitor story tells you a reporter is actively covering your category. From any digest item, Featured's chat researches that writer's recent work, finds the gap your perspective fills, and drafts a pitch — not “cover us instead,” but “here's the angle this story didn't have.” That's the highest-conversion cold pitch in PR.

**What patterns should I look for?**

Three compounding ones: outlets that repeatedly cover rivals but never you (target list), writers who quote competitor executives as experts (relationship list), and best-of lists rivals appear on (inclusion targets). The workflow surfaces all three as they accumulate.

**How often should it run?**

Weekly suits most competitive sets — enough volume to see patterns, calm enough to stay strategic. Go daily when a rival raises, launches, or stumbles and you need the cycle in near-real-time.

**Do I need a paid plan?**

Workflows are part of paid plans — $39/month (Lite) or $79/month (Pro, billed annually); every plan includes every feature, only usage scales. Try a one-off competitor coverage search free in chat to see what the digest would contain.

**Who uses this workflow?**

Comms leads who answer “why are they everywhere and we're not,” agencies proving category coverage gaps to clients, and founders in crowded markets who want every rival story converted into a target — outlet, writer, and angle — within the week.

## Explore

- Workflow: [Media Mentions](https://featured.com/product/workflows/media-mentions)
- Workflow: [GEO / AI Visibility](https://featured.com/product/workflows/geo-visibility)
- Workflow: [Find Journalists](https://featured.com/product/workflows/find-journalists)
- Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring)
- Feature: [Pitch Journalists](https://featured.com/product/features/pitch-journalists)
- Industries: [PR for your industry](https://featured.com/industries)