# Media Mentions Workflow Every day your brand gets mentioned somewhere you're not looking — an article, a podcast, a creator video. This workflow tracks new editorial coverage of your brand, people, and products across the web and delivers it to Slack or email, on the cadence you choose. [Start with this template](https://featured.com/workflows?template=media-mentions) ## Ways PR pros run Media Mentions New editorial coverage of your brand, people, and products — delivered instead of hunted. Tap a setup and Featured's chat will configure it with you. ### The standard brand watch > Set up a workflow that tracks media mentions of my company daily and sends a digest to our #press Slack channel every morning. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20media%20mentions%20of%20my%20company%20daily%20and%20sends%20a%20digest%20to%20our%20%23press%20Slack%20channel%20every%20morning.) ### Track your people > Set up a workflow that monitors mentions of our CEO and CTO by name — interviews, quotes, event coverage — and alerts our comms lead. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20monitors%20mentions%20of%20our%20CEO%20and%20CTO%20by%20name%20%E2%80%94%20interviews%2C%20quotes%2C%20event%20coverage%20%E2%80%94%20and%20alerts%20our%20comms%20lead.) ### Go hourly for launch week > Set up a workflow that tracks mentions of our new espresso machine hourly during launch week, flagging major outlets immediately. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20mentions%20of%20our%20new%20espresso%20machine%20hourly%20during%20launch%20week%2C%20flagging%20major%20outlets%20immediately.) ### Add a rival to the digest > Set up a workflow that tracks my brand and my two closest competitors daily and delivers one combined digest at 7am. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20my%20brand%20and%20my%20two%20closest%20competitors%20daily%20and%20delivers%20one%20combined%20digest%20at%207am.) ### Catch unlinked mentions > Set up a weekly workflow that finds articles mentioning my brand without linking to us, with the writer for each so we can request the link. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20weekly%20workflow%20that%20finds%20articles%20mentioning%20my%20brand%20without%20linking%20to%20us%2C%20with%20the%20writer%20for%20each%20so%20we%20can%20request%20the%20link.) ### Follow your data > Set up a workflow that tracks where our annual salary report gets cited — articles, newsletters, podcasts — and alerts me weekly. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20where%20our%20annual%20salary%20report%20gets%20cited%20%E2%80%94%20articles%2C%20newsletters%2C%20podcasts%20%E2%80%94%20and%20alerts%20me%20weekly.) ### Watch the local press > Set up a workflow that tracks coverage of our dental practice group across Arizona local news and business journals, weekly. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20coverage%20of%20our%20dental%20practice%20group%20across%20Arizona%20local%20news%20and%20business%20journals%2C%20weekly.) ### One monitor per client > Set up separate mention-tracking workflows for my clients — a cannabis brand, a cybersecurity startup, and a university — each to its own Slack channel. [Open in Featured](https://featured.com/?prompt=Set%20up%20separate%20mention-tracking%20workflows%20for%20my%20clients%20%E2%80%94%20a%20cannabis%20brand%2C%20a%20cybersecurity%20startup%2C%20and%20a%20university%20%E2%80%94%20each%20to%20its%20own%20Slack%20channel.) ### Tighten during a crisis > Set up an hourly workflow tracking mentions of our brand alongside the term “recall,” flagging anything from national outlets for immediate review. [Open in Featured](https://featured.com/?prompt=Set%20up%20an%20hourly%20workflow%20tracking%20mentions%20of%20our%20brand%20alongside%20the%20term%20%E2%80%9Crecall%2C%E2%80%9D%20flagging%20anything%20from%20national%20outlets%20for%20immediate%20review.) ### Include creators > Set up a workflow that tracks YouTube videos and podcasts mentioning our meal kit service, weekly with audience size where available. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20tracks%20YouTube%20videos%20and%20podcasts%20mentioning%20our%20meal%20kit%20service%2C%20weekly%20with%20audience%20size%20where%20available.) ### Watch category terms > Set up a workflow that monitors retail trade press for “buy now, pay later” so our team sees every story we could comment on, daily. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20monitors%20retail%20trade%20press%20for%20%E2%80%9Cbuy%20now%2C%20pay%20later%E2%80%9D%20so%20our%20team%20sees%20every%20story%20we%20could%20comment%20on%2C%20daily.) ### Feed the quarterly report > Set up a monthly workflow that compiles all coverage we earned into a summary grouped by outlet type, formatted for a board update. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20monthly%20workflow%20that%20compiles%20all%20coverage%20we%20earned%20into%20a%20summary%20grouped%20by%20outlet%20type%2C%20formatted%20for%20a%20board%20update.) ## How this workflow is configured - **What it matches:** New editorial coverage of your brand, executives, products, and the competitors or keywords you add — across news sites, trade press, blogs, podcasts, and YouTube. - **When it looks:** Hourly during launches and news cycles; daily for most brands; weekly or monthly for a quiet watch. - **Where results go:** Slack or email — one digest per brand, or separate monitors per client, each to its own channel. ## How Workflows work Tell Featured what to monitor, when to look, and where to send results. 1. **Say what to watch** — Brand, people, products, competitors, category terms — plain language. “Track Acme, our CEO Jane Doe, and mentions of our API” is a complete setup. 2. **Featured watches the web** — News, trade press, blogs, podcasts, and YouTube — scanned on your cadence, from hourly to monthly, with everything new since the last run. 3. **Coverage finds you** — Digests land in Slack or email. From any mention, Featured's chat drafts the follow-up: thank the writer, request the link, pitch the next story. ## Why run mention tracking as a workflow Monitoring only works if it's actually running. This one sets up in two minutes and never forgets. - **~2 min — Setup in a sentence.** The reason most small businesses never had monitoring — cost, noise, setup — is the reason this exists. Describe, choose, done. - **A/V too — Podcasts and YouTube included.** Spoken mentions are where keyword tools go blind. This workflow hears them — increasingly where buying decisions get shaped. - **Actionable — Every mention has a next move.** Each digest item opens into Featured's chat for the follow-up — link requests, thank-yous, follow-up pitches — so monitoring feeds momentum, not just awareness. ## Prefer to check on demand? The Media Monitoring feature answers “where were we mentioned?” in one conversation — the workflow makes sure you never have to ask. - [See the feature](https://featured.com/product/features/media-monitoring) - [Try it in chat](https://featured.com/?prompt=Find%20recent%20media%20mentions%20about%20%5Byourcompany.com%5D) ## Pricing Every plan includes media monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## Media Mentions workflow — frequently asked questions **What does the Media Mentions workflow track?** New editorial coverage of whatever you tell it to watch: your brand, executives, products, competitors, and category keywords — across news sites, trade publications, blogs, podcasts, and YouTube. Each run delivers everything new since the last one, as a digest to Slack or email. **How fast will I know about new coverage?** On an hourly cadence, within the hour. Most brands run daily and see coverage in the next morning's digest; weekly and monthly suit quieter brands. Cadence is per-monitor, so your own brand can run daily while a competitor watch runs weekly. **Does it cover podcasts and video?** Yes — spoken mentions in podcasts and YouTube videos are tracked alongside articles. That's a real gap in keyword-alert tools, and increasingly where products get recommended and reputations get made. **Can I track competitors in the same workflow?** Yes — add their names and each digest shows their coverage beside yours. For the deeper play — watching where a rival earns editorial coverage so you can pitch yourself into the next story — run the dedicated Competitor Visibility Watch. **What do I do with a mention once I have it?** Open it in Featured's chat and act: draft a thank-you to the writer, request a link if they didn't include one, add the hit to your coverage report, or pitch a follow-up story while the topic is warm. Monitoring pays for itself in the follow-ups. **Do I need a paid plan?** Workflows are part of paid plans — $39/month (Lite) or $79/month (Pro, billed annually); every plan includes every feature, only usage scales. Search your mentions free in chat first — it's the fastest way to see what monitoring will catch. **Can agencies monitor multiple brands?** Yes — one monitor per client, each with its own cadence and destination channel, so client feeds stay clean. Month-end reporting compiles from the same data in one ask. ## Explore - Workflow: [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) - Workflow: [GEO / AI Visibility](https://featured.com/product/workflows/geo-visibility) - Feature: [Media Monitoring](https://featured.com/product/features/media-monitoring) - Feature: [Press Releases](https://featured.com/product/features/press-releases) - Industries: [PR for your industry](https://featured.com/industries)