ESG factors increasingly form important parts of my investment analysis. Recently, I wanted to invest in a company manufacturing paper. Financially, they were pretty sound. However, deep scanning revealed some disturbing facts on the environmental front. They source their pulp from unsustainable forestry. That will lead to future legislation and supply chain disruptions. Having factored in that ESG risk, I compared it with the company's ESG initiatives, like reforestation programs. Attractive financial metrics initially communicated to decrease in the possibility of environmental hazards and a relatively low commitment to sustainable practices, thus downgrading this investment opportunity. This shows how ESG analysis goes beyond what one just gets in financial statements. It allows investors to scan a company's long-term viability and potential risks involved with a stock, which enables better and more informed investment decisions.