Packaging & containers provide the opportunity to influence numerous design choices in a way that few projects can. They are often times the consumers first impression of whatever goods they store, so they play a major role in the user experience. And from a more technical standpoint, material selection can greatly affect both the monetary and environmental costs of a product. Packaging & containers can quite literally make or break your product.
As an eCommerce fulfillment provider for apparel products, Apliiq works with our brand partners to help them create and fulfill hundreds of thousands of apparel orders. Now more than ever eCommerce brands are looking to create strong consumer experiences for their brands and products. And while many eCommerce brands haven't developed experiential retail or pop up activations, they utilize thoughtful and impactful packaging to bring their brands to life, create positive consumer experiences, and activate customers to further engage with the brand. I highly recommend for apparel brands to evaluate how they can use custom packaging to help tell their brand story.
Packaging and containers are the unsung heroes of our business. The trucks get most of the attention, and of course our skilled moving teams do the important work, but packing materials play an essential role in making sure our customers' belongings make it safely to their new homes. As I've matured in this industry, I've been amazed at how much goes into a good cardboard box, a quality packing tape, or good protective materials for delicate glassware. There's a science to it, and we're always looking for the ideal tradeoff between price and durability. Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations of Bellhop.
My passion for packaging and containers is rooted in both personal experience and a deep-rooted sense of responsibility towards society. It began during my earlier years in college when I saw the potential for product packaging to secure and enhance the quality of content. With the founding of Srlon, I solidified that perspective, pushing towards innovating high-barrier packaging container solutions. Through the years, I've driven initiatives like the breakthrough in production equipment in 2010 and the establishment of the Srlon Innovation Center in 2020. Our advanced automated production lines and specialized machinery now produce 200 million sets of high-barrier containers annually. But what truly ignites my passion is seeing how these containers significantly prolong the shelf life of products, reduce food waste, and contribute to a more sustainable environment. Each container we produce feels like a personal victory against unnecessary waste, driving me to continue innovating in all aspects of packaging and container technology.
Packaging is often the first tangible interaction customers have with our products. Thoughtfully designed packaging can tell a story about our commitment to quality and craftsmanship. Using boxes that reflect the elegance of our kitchen cabinets, such as custom finishes or eco-friendly materials, creates an immediate connection to our brand values. I believe that packaging should also serve a practical purpose. Including reusable containers for small parts and hardware can enhance the customer's experience during their kitchen renovation. This small detail keeps everything organized and encourages customers to think of Bestonlinecabinets as a partner in their home improvement journey.