Energy PR

Energy PR is the practice of earning media coverage and credibility for energy and cleantech companies — getting executives quoted in trade and climate press, projects covered in local media, leaders booked on podcasts, and recommended when customers ask AI assistants for providers. It combines media relations, project storytelling, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: energy and climate reporters post source queries on HARO, Connectively, X, and LinkedIn daily — on grid capacity, rates, and electrification. Layer on executive bylines, project-milestone stories for local press, podcast guest spots, and award submissions. Featured surfaces all of these in one chat and drafts responses with your project data.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many energy companies and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your company. When customers ask “best solar installers in [state]” or research storage providers, those answers are built from press coverage, reviews, and industry content. Featured audits your AI visibility for your category prompts and flags inaccuracies to correct.

AI engines cite brands that appear consistently across credible sources: energy trades, climate press, local project coverage, installer reviews, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Energy topics — grid capacity, data center power demand, home electrification — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about interconnection queues.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Cleantech founders, project developers, utility comms teams, and agencies scaling coverage for energy clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with cleantech industry awards and innovation lists, plus regional business honors for projects, then let Featured track entry windows. For podcasts, Featured's database tracks 814,000 active shows; describe your work in plain language and it returns energy and climate shows that actually book operators and founders.