Featured Workflows
Competitor Visibility Watch
Every story about a competitor is a map: which outlet covers your category, which writer owns the beat, which angle got attention. This workflow tracks where rivals earn editorial coverage — and turns each hit into your next pitch.
Public editorial coverage only · Writers and angles included · Delivered to Slack or email
Ways PR pros run Competitor Visibility Watch
When a rival earns coverage, turned into the next outlet and angle to pitch. Tap a setup and Featured's chat will configure it with you.
- Single rival
Watch your closest rival
“Set up a workflow that tracks where our closest competitor in expense management software gets editorial coverage, weekly with outlets and writers.”
Open in Featured - Competitive set
Track the whole set
“Set up a workflow that monitors editorial coverage for our three main competitors in the meal kit space and delivers one comparative digest each Monday.”
Open in Featured - Writers
Capture who covers them
“Set up a workflow that logs every journalist who writes about our competitors in cybersecurity, building a media list from their coverage.”
Open in Featured - Angles
Mine the angles
“Set up a workflow that summarizes the story angle behind each piece of competitor coverage in fintech, so we can see which narratives are landing.”
Open in Featured - Pitch-ready
Turn hits into pitches
“Set up a weekly workflow that tracks competitor coverage in the HR tech space and suggests a counter-angle we could pitch for each major story.”
Open in Featured - Funding news
Watch for funding cycles
“Set up a workflow that alerts me immediately when any competitor in our logistics category announces funding, with who covered it.”
Open in Featured - Best-of lists
Track list inclusions
“Set up a workflow that flags when competitors appear in best-of lists and roundups for project management software — those are lists we should be on.”
Open in Featured - Agencies
Watch rivals per client
“Set up competitor-coverage workflows for each of my clients — a beauty brand, a proptech startup, and a health system — each tracking its own rival set.”
Open in Featured - Events
Watch event coverage
“Set up a workflow that tracks which competitors get coverage out of our industry's two biggest trade shows, with outlets and quotes.”
Open in Featured - Exec quotes
Track rival spokespeople
“Set up a workflow that flags when competitor executives get quoted as experts in retail industry stories — those reporters should know us too.”
Open in Featured - Launch response
Cover their launches
“Set up a workflow that alerts me when a competitor launches a product, with early coverage, so we can brief our response within hours.”
Open in Featured - AI crossover
Connect to AI visibility
“Set up a workflow that tracks where competitors earn coverage and notes which of those pieces AI assistants are citing about our category.”
Open in Featured
What it matches
Editorial coverage of the competitors you name — the outlet, the writer, and the story angle for every new piece, plus patterns across them.
When it looks
Weekly for most competitive sets; daily when a rival is in a news cycle you need to track closely.
Where results go
Email or Slack — often a strategy channel, where each hit becomes a discussion and a pitch.
How Workflows work
Tell Featured what to monitor, when to look, and where to send results.
Name the competitors
One rival or the whole set — plus what you want noticed: outlets, writers, angles, funding news, list inclusions.
Featured tracks their coverage
Every new piece of editorial coverage surfaces with the outlet, the writer, and the angle — and patterns emerge across the digest.
Pitch into the next story
Each hit is a lead: a reporter who covers your category, an outlet that cares, an angle to counter. Featured's chat drafts the pitch from there.
Why watch competitors through Featured
Not to obsess over rivals — to reverse-engineer where your category gets covered.
Writers
Their coverage, your media list
Every story logs the journalist behind it — reporters demonstrably interested in your category, which is the warmest kind of cold pitch.
Angles
See which narratives land
Digest by digest, you watch which competitor stories earn real coverage — and which angles are saturated before you pitch them.
Response
From spotted to pitched
The same platform that spots the story drafts your counter-pitch, finds the journalist's beat history, and tracks whether your answer landed.
Also watch how AI compares you
Coverage shapes AI answers. The GEO / AI Visibility workflow tracks how assistants describe you and your competitors — and which sources they cite.
About Featured
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Competitor Visibility Watch — frequently asked questions
What does Competitor Visibility Watch track?
Editorial coverage of the competitors you name — news stories, trade press, features, and list inclusions — with the outlet, writer, and story angle for each. Delivered as a digest to Slack or email, it's a running map of where your category earns attention.
Is tracking competitor coverage fair game?
Entirely — it's public, published editorial coverage, the same material any comms team reads manually. The workflow just reads it systematically and extracts what's useful: which outlets care about your space, which writers own the beat, which angles get picked up.
How does “pitch yourself into the next one” actually work?
A competitor story tells you a reporter is actively covering your category. From any digest item, Featured's chat researches that writer's recent work, finds the gap your perspective fills, and drafts a pitch — not “cover us instead,” but “here's the angle this story didn't have.” That's the highest-conversion cold pitch in PR.
What patterns should I look for?
Three compounding ones: outlets that repeatedly cover rivals but never you (target list), writers who quote competitor executives as experts (relationship list), and best-of lists rivals appear on (inclusion targets). The workflow surfaces all three as they accumulate.
How often should it run?
Weekly suits most competitive sets — enough volume to see patterns, calm enough to stay strategic. Go daily when a rival raises, launches, or stumbles and you need the cycle in near-real-time.
Do I need a paid plan?
No — workflows are available on every plan, including Free. Runs pause when the daily usage cap is hit; a Free workspace's first run may pause on the 10¢ cap. Try a one-off competitor coverage search free in chat to see what the digest would contain.
Who uses this workflow?
Comms leads who answer “why are they everywhere and we're not,” agencies proving category coverage gaps to clients, and founders in crowded markets who want every rival story converted into a target — outlet, writer, and angle — within the week.
Explore more
Their coverage is your roadmap
Start the watch and turn every competitor story into an outlet, a writer, and an angle you can act on.