Insurance PR

Insurance PR is the practice of earning media coverage and credibility for carriers, agencies, and insurtechs — getting executives and agents quoted in trade and consumer press, published in industry outlets, booked on podcasts, and named when customers ask AI assistants for coverage recommendations. It combines media relations, consumer education, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: insurance and consumer-finance reporters post source queries on HARO, Connectively, X, and LinkedIn daily — especially around climate risk, premiums, and claims. Layer on executive bylines, podcast guest spots, empathetic rapid response when disasters hit, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many insurance companies and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your company. When customers ask “best small business insurance” or “is [coverage] worth it,” those answers are built from press coverage, ratings, and educational content across the web. Featured audits your AI visibility for your lines' prompts and tracks changes over time.

AI engines cite brands that appear consistently across credible sources: consumer finance press, insurance trades, ratings agencies cited by media, educational guides, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Insurance topics — climate risk, home premiums, AI in claims, coverage gaps — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about home insurance availability.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Agency principals building local authority, carrier comms teams, insurtech founders, and agencies scaling coverage for insurance clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with industry innovation awards and insurtech recognition programs, plus your state association honors, then let Featured track entry windows and categories. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns insurance and money shows that actually book professionals like you.