Crypto PR

Crypto PR is the practice of earning media coverage and credibility for digital-asset and web3 companies — getting builders quoted in crypto-native and mainstream press, booked on podcasts, published in industry outlets, and described accurately in AI-generated answers. It combines media relations, thought leadership, and generative engine optimization (GEO), in a market where credibility is the scarcest asset.

The fastest paths are answering journalist requests from crypto and finance reporters on HARO, Connectively, X, and LinkedIn; placing bylines on tokenization, policy, and infrastructure; joining crypto podcasts; and offering data-backed commentary when markets move. Featured surfaces all of these in one chat and drafts responses with your compliance disclaimers built in.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many crypto projects and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your project. When users ask about exchanges, wallets, or your protocol category, those answers are built from press coverage, documentation, and community discussion — and AI systems are notably cautious about crypto, which makes accurate earned media matter more. Featured audits your AI visibility and flags inaccuracies to correct.

AI engines cite brands that appear consistently across credible sources: crypto-native press, mainstream finance coverage, on-chain data cited by media, X threads, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Digital-asset topics — stablecoins, tokenized assets, DeFi, exchange regulation — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about stablecoin regulation.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Protocol and exchange founders, web3 comms teams fighting FUD, and agencies scaling coverage for crypto clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with industry lists, major conference showcases, and fintech award programs with digital-asset categories, then let Featured surface windows that fit your project. For podcasts, Featured's database tracks 814,000 active shows; describe what you're building in plain language and it returns crypto and web3 shows that actually book builders like you.