Cybersecurity PR

Cybersecurity PR is the practice of earning media coverage and credibility for security companies — getting founders, CISOs, and researchers quoted in security press, booked on podcasts, published in trade outlets, and cited in AI-generated answers. It combines media relations, thought leadership, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: reporters actively looking for security sources post queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles in security trades, podcast guest spots, commentary on breaking breach news, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many security brands and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your brand. When a buyer asks “best endpoint security software,” those answers are built from press coverage, reviews, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time.

AI engines cite brands that appear consistently across credible sources: news coverage, trade publications, review sites, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Security topics — breaches, ransomware, compliance, AI threats — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about ransomware attacks on healthcare.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Security founders and CISOs building thought leadership, in-house communications teams, and PR agencies scaling coverage for their cybersecurity clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with the recognized programs — SC Awards, Cybersecurity Excellence Awards, Globee Cybersecurity Awards — plus category best-of lists, then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns security shows that actually book guests like you.