Featured · Distribution
Press Releases
Tell Featured your news and it drafts a newsroom-ready release, then distributes it through established newswire partners — putting your announcement on the record where journalists, search engines, and AI assistants can find and cite it.
Free to start · Drafting included in every plan · Distribution through established newswire partners
How PR pros use Press Releases
Fifteen announcements, drafted and distributed from one chat. Tap a prompt to open it in Featured.
- Launch
Announce a launch
I'd like to send out a press release about our new AI scheduling product for dental offices launching next month.
Open in Featured - Funding
Announce funding
Draft a press release announcing our $12M Series A led by a fintech-focused fund, with quotes from me and the lead investor.
Open in Featured - Hires
Announce a key hire
Write a press release announcing our new Chief Medical Officer joining from a major hospital system.
Open in Featured - Milestones
Mark a milestone
We just passed 10,000 restaurants on our ordering platform. Draft a milestone press release with a customer quote.
Open in Featured - Partnerships
Announce a partnership
Announce the integration partnership between our logistics platform and a major ecommerce marketplace.
Open in Featured - Awards
Publicize a win
We won a cybersecurity innovation award. Draft the release and tell me where distributing it will matter most.
Open in Featured - Data
Release original data
Turn our annual remote-work survey into a data-driven press release journalists can quote statistics from.
Open in Featured - Local
Make local news
Write a press release about our third gym location opening in Scottsdale, aimed at Arizona business press.
Open in Featured - Rebrand
Explain a rebrand
Draft a press release announcing our company rebrand, explaining what changes for customers and what doesn't.
Open in Featured - Events
Promote an event
Announce our sustainability summit for CPG brands, with speaker highlights and registration details.
Open in Featured - Quotes
Write quotes worth quoting
Write three quote options for our CEO for this press release — one visionary, one practical, one customer-focused.
Open in Featured - Boilerplate
Fix your boilerplate
Rewrite our company boilerplate so it explains what we do in plain language and includes our key proof points.
Open in Featured - Timing
Time the announcement
We're announcing a crypto compliance product. What day and time should the release go out, and what should we prepare the day before?
Open in Featured - Amplify
Pitch beyond the wire
After we distribute this release, find journalists who cover HR tech and draft personal pitches referencing it.
Open in Featured - GEO
Write for AI citation
We want AI assistants to describe our new product accurately. Draft a press release written to be cited — clear definitions, stats, and structure.
Open in Featured
How it works
From “we have news” to on the record.
Tell Featured your news
The announcement, the numbers, who's quotable. Featured asks the questions a newsroom would — what's new, why now, why it matters.
Featured drafts the release
Headline, lede, quotes, boilerplate — structured the way editors expect and written to be cited: clear claims, real numbers, plain language. You approve every word.
Distribute and amplify
Send it through established newswire partners so the announcement is on the public record — then let the same chat pitch journalists who should hear about it personally.
What makes press releases on Featured different
A release isn't the goal — being findable, quotable, and correctly described is.
Co-written
Drafted with you, not for you
Featured drafts fast, but you stay the editor — the facts, quotes, and claims are yours, reviewed before anything ships.
On record
Real newswire distribution
Releases distribute through established newswire partners, creating the permanent, indexable record journalists and databases check.
AI-citable
Written for the machines too
Answer-shaped structure, defined terms, and attributable stats — so AI assistants that read your release describe your news accurately.
Wire + pitch
Distribution isn't outreach
The wire creates the record; personal pitches create the stories. Featured does both from the same chat, referencing the same release.
Know who picked it up
Pair press releases with the Media Mentions workflow: track who covers your announcement and where it spreads, delivered to Slack or email.
About Featured
Every 6 seconds
an expert connects with a publisher across Featured's platforms
100M+
emails HARO sent to sources in the last year
100,000+
experts, founders, and comms teams use Featured's platforms
Same features. Only usage scales.
Every plan includes press release drafting.
Try Featured with no commitment.
Example usage
Chat with Featured to explore 2–3 media opportunities per week and see how AI-powered PR works.
- Featured Chat for discovering media opportunities
- Daily pitching tools to reach journalists
- Journalist request matching
- Core workflows to speed up outreach
- A gentle daily allowance to learn the platform
For solo practitioners running focused PR.
Example usage
Monitor HARO and similar feeds, draft pitches in Featured Chat, and ship a steady weekly cadence without burning out.
- 5× more AI usage than Free
- Everything in Free, plus:
- Workflows across your saved opportunities
- Deeper AI chat for drafting and research
- Higher limits for active weekly pitching
For power users running a full PR operation.
For agencies and teams at maximum throughput.
Example usage
Automate workflows, coordinate outreach, and lean on AI for research and drafting at serious volume.
Example usage
Run multiple brands in parallel, max out daily credits, and keep every workflow and journalist touchpoint in one place.
- 5× more usage than Lite20× more usage than Lite
- Everything in Lite, plus:
- Maximum daily allowance for credit-based actions
- Built for teams that live in the product
How Team pricing works
Everyone gets a login. You pay for usage.
Add up to 25 team members — each with their own login, their own workflows, and their own activity history. No per-seat fees. Your team shares a usage pool, and your admin dashboard shows exactly who's doing what.
For small teams getting started with Featured.
Example usage
A small agency monitors HARO across a few client accounts, with each team member managing their own workflows and pitches.
- Up to 25 team seats included
- Admin dashboard with per-member activity
- Shared workflow libraries
- Central billing — one invoice
- SSO and domain verification
For boutique agencies running a full PR operation.
Example usage
An agency runs 20+ workflows across journalist outreach, podcast pitching, and media monitoring for a dozen clients — all tracked per team member.
- 5× the shared pool of Team Lite
- Everything in Team Lite, plus:
- Up to 25 team seats included
- Priority processing at peak times
- Admin controls for workflows and delivery
- Team-wide analytics and reporting
- Priority support
For large agencies with high-volume needs.
Example usage
A large agency manages 50+ active workflows, runs competitive intelligence across industries, and generates hundreds of pitches weekly.
- 20× the shared pool of Team Lite
- Everything in Team Pro, plus:
- Up to 25 team seats included
- Higher output limits for all tasks
- Early access to new tools
- Dedicated account support
- Custom onboarding for your team
Enterprise
For large agencies and organizations that need unlimited members, custom usage commitments, and enterprise-grade controls.
Custom pricing
Unlimited members with usage at API rates. Pay only for what your organization consumes. Admins set org-wide spend limits — no surprises.
- Unlimited team members
- Usage-based pricing at API rates
- Org-wide spend limits
- Role-based access controls
- SCIM provisioning
- Audit logs & compliance API
- Custom data retention
- Dedicated account manager
- Custom contract terms
- Priority SLA support
"I don't want to go to my bosses every time someone needs access. I just want a flat fee, and I want to know who's actually using the tool."
That's why Team plans include up to 25 member logins at no extra cost. Add your whole team on day one — your bill stays the same.
Usage limits apply. Prices shown don't include applicable tax.
Press releases — frequently asked questions
How do I send out a press release?
Tell Featured your news — “I'd like to send out a press release about our Series A” — and the co-pilot drafts a newsroom-ready release, helps you refine quotes and boilerplate, and walks you through distribution through established newswire partners. You approve everything before it goes out; drafting is included in every plan.
Do press releases still work?
For the right jobs, yes. A release rarely generates coverage by itself anymore — but it puts your news on the public record, gives journalists a citable source, feeds the databases and news indexes AI assistants read, and anchors your announcement moment. Pair it with personal pitches and it does both jobs: record and outreach.
When should a company send a press release?
When something verifiably changed: launches, funding, acquisitions, key hires, partnerships, milestones, original data, awards. If the news would matter to a customer, investor, or reporter, it's release-worthy. For everything softer — opinions, tips, trends — a bylined article or pitch is usually the better tool, and Featured will tell you which.
What makes a good press release?
A headline that states the news plainly, a first paragraph with the who-what-when-why, one or two quotes that say something a human would actually say, real numbers, and a boilerplate that explains your company in one breath. Under 500 words. Featured drafts in exactly that shape — and flags hype words that make editors close tabs.
How much does press release distribution cost?
Drafting is included in every Featured plan, free to start. Distribution is priced per release depending on the reach you choose — Featured shows you the options and pricing in chat before anything sends, so there's no surprise invoice.
What's the difference between a press release and a pitch?
A release is the public, on-the-record version of your news, distributed broadly. A pitch is a personal note to one journalist explaining why this story fits their beat. Releases create legitimacy; pitches create stories. Featured treats them as one motion — draft the release, then generate referenced pitches to the reporters who should care.
Can a press release improve AI visibility?
Yes — releases are among the most machine-read documents in PR. Wire-distributed releases are indexed, syndicated, and used by AI assistants to establish facts: what your company does, what you launched, what the numbers are. Featured drafts releases answer-shaped — defined terms, attributable stats — so engines quote you accurately.
Who uses Featured for press releases?
Founders announcing without an agency, in-house teams that want drafting speed with editorial control, and agencies producing client releases at volume. The common thread: the release goes from “we should announce this” to distributed in days, with pitching and monitoring attached.
How do I know who covered my announcement?
Turn on Media Monitoring before you distribute: Featured tracks pickups, mentions, and follow-on coverage across news, blogs, podcasts, and YouTube, and delivers them to Slack or email — so the release's afterlife is measured, not guessed.
Explore more
Put your news on the record
Draft a newsroom-ready release in minutes and distribute it where journalists and AI assistants will find it.