Real Estate PR

Real estate PR is the practice of earning media coverage and credibility for agents, brokerages, developers, and proptech companies — getting quoted in local and national housing press, booked on podcasts, published as a market expert, and named when buyers ask AI assistants for agent recommendations. It combines media relations, local expertise, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: housing reporters post source queries on HARO, Connectively, X, and LinkedIn daily, and they need local experts with real transaction data. Layer on market-analysis bylines, podcast guest spots, rapid commentary when rates move or reports drop, and local award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many brokerages and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend you. When buyers ask “best real estate agents in [city]” or research neighborhoods, those answers are built from local press, reviews, and structured content across the web. Featured audits your AI visibility for your market's prompts and tracks changes over time.

AI engines cite brands that appear consistently across credible sources: local news coverage, trade press, agent reviews, neighborhood guides, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Housing topics — mortgage rates, inventory, first-time buyers, market forecasts — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about housing affordability in our metro.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Agents and team leads building local authority, brokerage marketing teams, proptech founders, and agencies scaling coverage for real estate clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with the recognized programs — Inman's Innovator-style awards, HousingWire lists, and your local business journal's “top agent” programs — then let Featured surface deadlines that fit. For podcasts, Featured's database tracks 814,000 active shows; describe your market expertise in plain language and it returns real estate shows that actually book guests like you.