The numbers, per the story
Articles published a month across three brands.
Average expert answers collected per question before a run starts.
Emails HARO sends a year to more than 60,000 journalists.
Members on Connectively, Featured's expert-response platform.
Pitches fielded across HARO and Connectively combined.
People running all three brands today, down from an eight-person orchestration team in 2020.
Inngest helps our trains (workflows) run; without losing sleep or manually shoveling coal into an engine.
What runs where, per the story
| Layer | System | Job |
|---|---|---|
| State | Postgres (Drizzle, on Supabase) | Holds questions, expert profiles, answers, publisher settings, finished articles |
| Scheduling and flow control | Inngest | Runs all 45 crons, passes events between functions, throttles and rate-limits |
| Execution | Vercel | Runs the pipeline and the model calls that read and write article prose |
Orchestration decides what happens and when. The database decides what's allowed to happen at all.
The story also covers two deliberate limits on what the orchestration layer is allowed to own. A Postgres uniqueness constraint, not workflow logic, guarantees an expert is only notified once per published article. And most functions don't retry: a run that can't produce an article the team would stand behind marks itself failed and stops, rather than risk auto-publishing something under a publisher's masthead.
About Featured
Featured is a PR co-pilot and the company behind HARO and Connectively, two of the best-known names in earned media. HARO sends more than 100 million emails a year to over 125,000 sources; Connectively has passed 100,000 expert members. Together the two platforms have fielded upward of 2.5 million pitches.