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Digital PR Hacks That Boost SEO
FeaturedHAROPodcast appearance

Boost Your SEO With Digital PR: Featured CEO Brett Farmiloe on The Agency Insider Show

Recorded at the end of 2024, before Featured acquired HARO, this Agency Insider Show conversation with PageTraffic CEO Navneet Kaushal covers how Brett Farmiloe's Featured connects experts with more than 1,000 publishers, why the time to value for a new expert is about four minutes, and how one agency client 25x'd organic traffic in 12 months.

PUBLISHED FEB 4, 2025 · THE AGENCY INSIDER SHOW · 41 MIN

Listen

Boost Your SEO With Digital PR — Episode with Brett Farmiloe

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Key Takeaways

  • Time to value on Featured is about four minutes:

    sign up, submit an answer, and ultimately get placed in an article.

  • One agency client 25x'd its organic traffic within 12 months

    using expert placements; average placement turnaround is two to three weeks.

  • You can't just sell links.

    Featured worked with more than 1,000 publishers at the time, and quality expert content is what publishers accept.

  • A team of seven did in 2024 what would have taken 35 people in 2018,

    and Farmiloe frames a leader's job as three responsibilities: people, strategy and capital.

Time to value is around four minutes in terms of being able to sign up, submit an answer and ultimately get placed into an article.

Brett Farmiloe · Founder & Chief Executive Officer, Featured

About the Show

The Agency Insider Show is hosted by Navneet Kaushal, CEO of PageTraffic, with conversations about SEO, marketing and agency growth. This episode was published on February 4, 2025 and runs 41 minutes; it was recorded at the end of 2024, before Featured acquired HARO in April 2025 and relaunched Connectively in June 2026.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.