FeaturedHAROPodcast appearance

How to Still Get Free Press Coverage in an Ever-Changing AI World: Featured CEO Brett Farmiloe on Brand Rescue

Brett Farmiloe, founder and CEO of Featured and CEO of the revived HARO, joined Whitney Lee on Brand Rescue: Public Relations Unfiltered to talk about breathing new life into a platform that connects journalists with sources, why trust in media matters more than ever, and the messy transition from agency life to building a tech platform.

PUBLISHED SEP 22, 2025 · BRAND RESCUE: PUBLIC RELATIONS UNFILTERED · 38 MINW

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How to get free press coverage — Episode with Brett Farmiloe

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Key Takeaways

Free press coverage still exists in an AI world;
HARO connects journalists with sources at no cost to either side.
Trust in media is more important than ever,
which is the premise behind reviving HARO.
AI is shaking things up and holding the door open,
creating new opportunities alongside the noise.
From agency to platform:
the transition from a marketing agency to a tech company, finding product-market fit, and doing one thing really well.

About the Show

Brand Rescue: Public Relations Unfiltered, hosted by Whitney Lee, gives small business owners tactical marketing and PR advice. This episode was published on September 22, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Free press coverage still exists in an AI world;

HARO connects journalists with sources at no cost to either side.

Trust in media is more important than ever,

which is the premise behind reviving HARO.

AI is shaking things up and holding the door open,

creating new opportunities alongside the noise.

From agency to platform:

the transition from a marketing agency to a tech company, finding product-market fit, and doing one thing really well.

About Featured