Brett Farmiloe, founder and CEO of Featured, returned to Andrew Allemann's Domain Name Wire Podcast two years after Terkel rebranded to Featured on the domain Featured.com, to explain how the new domain and brand have helped, how the HARO deal came about, and what Featured plans for the service.
April 2025
Featured acquired HARO in April 2025, and Farmiloe explains how the deal came about and what Featured plans for the service.
July 2023
The company rebranded from Terkel to Featured after acquiring the Featured.com domain in 2023, the subject of Farmiloe's earlier appearance on the show (episode 447).
100%
The premium domain paid off in credibility with publishers, which is what the terkel.io brand had held back.
“”I'm a big believer in what a premium domain does for a brand.
The Domain Name Wire Podcast brings the latest news in the domain name industry every week, hosted by Andrew Allemann. Episode 539 was published on June 16, 2025 and runs 25 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.
ABOUT FEATURED
Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.
Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com
Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.