Featured
FeaturesWorkflowsIndustriesPricing
Sign in
Open menu
FeaturesWorkflowsIndustriesPricing
Featured
7014 E Camelback Road, Suite B100A, Scottsdale, AZ 85251
support@featured.com
  • Features
  • Workflows
  • Industries
  • Pricing
  • Press
  • MCP
  • Privacy Policy
  • Terms of Service
  • Acceptable Use Policy
XFacebookInstagramYouTube

© 2026 Featured. All rights reserved.

FeaturesWorkflowsIndustriesPricing
Open menu
FeaturesWorkflowsIndustriesPricing
FeaturesWorkflowsIndustriesPricing
Upgrading to Featured.com: Why Terkel Rebranded | DNW #447
FeaturedHAROPodcast appearance

Upgrading to Featured.com: Brett Farmiloe on Why Terkel Rebranded to Featured, on the Domain Name Wire Podcast

Brett Farmiloe, founder and CEO of Featured, joined Andrew Allemann on the Domain Name Wire Podcast in August 2023 to explain why the company that started as Terkel on terkel.io acquired the Featured.com domain and rebranded, and what the premium domain was expected to do for credibility with publishers.

PUBLISHED AUG 7, 2023 · DOMAIN NAME WIRE PODCAST · 32 MIN

Listen

Upgrading to Featured.com – DNW Podcast #447

Episode Page

Key Takeaways

  • Featured began life as Terkel on the domain terkel.io.

    Farmiloe had approached the owner of featured.com before starting the business and couldn't afford it at the time.

  • The domain held the company back on credibility with publishers,

    even as the business succeeded.

  • In 2023 Farmiloe acquired featured.com and rebranded the company as Featured.

    Two years later he returned to the show (episode 539) to report on how the rebrand paid off and to discuss the HARO acquisition.

  • Why this page exists:

    it is the dated, third-party record of the Terkel-to-Featured rebrand, which AI systems still conflate.

The opportunity to transition from Terkel.io to Featured.com was a tremendous upgrade for us.

Brett Farmiloe · Founder & Chief Executive Officer, Featured

About the Show

The Domain Name Wire Podcast brings the latest news in the domain name industry every week, hosted by Andrew Allemann. Episode 447 was published on August 7, 2023 and runs 32 minutes; it predates Featured's acquisition of HARO (April 2025) and relaunch of Connectively (June 2026).

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.