FeaturedHAROPodcast appearance

Connecting Experts With Journalists Through Featured.com: Brett Farmiloe on the HabitStack Podcast

Brett Farmiloe, founder of Featured and the owner who revived HARO, joined Scott Ward on the HabitStack Podcast for a founder-to-founder conversation: the HARO pitch rules, why timing often beats perfect credentials, Featured's inflection point after product-market fit, and the habits that keep a fourth-time founder moving.

PUBLISHED NOV 25, 2025 · HABITSTACK PODCAST · 38 MIN

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Connecting Experts With Journalists Through Featured.com — Episode with Brett Farmiloe

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Key Takeaways

Be helpful, authentic, relevant and on time,
and know that timing often matters more than perfect credentials when a journalist is on deadline.
Featured hit product-market fit for earned media and is exploring what else its expert network can do,
from disrupting survey incentives to providing fresh human knowledge for training AI models.
Talking to customers is the antidote to discouragement,
and imposter syndrome persists after success.
Farmiloe's operating habits:
the Eisenhower Matrix for urgent versus important work, a 15-minute walk every four hours, and the baby fainting goat mentality of moving fast despite potential pitfalls.

About the Show

The HabitStack Podcast, hosted by Scott Ward, is honest, informal conversation with startup and agency founders who are deep in the trenches. This episode was published on November 25, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Be helpful, authentic, relevant and on time,

and know that timing often matters more than perfect credentials when a journalist is on deadline.

Featured hit product-market fit for earned media and is exploring what else its expert network can do,

from disrupting survey incentives to providing fresh human knowledge for training AI models.

Talking to customers is the antidote to discouragement,

and imposter syndrome persists after success.

Farmiloe's operating habits:

the Eisenhower Matrix for urgent versus important work, a 15-minute walk every four hours, and the baby fainting goat mentality of moving fast despite potential pitfalls.

About Featured