PODCAST APPEARANCE · DEC 8, 2025
Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Odette Barry on Hack Your Own PR to show founders and change-makers how to land expert commentary in US media with HARO and Featured, why journalists can spot an AI-generated pitch immediately, and what citations mean for visibility inside LLMs.
HARO and Featured are the DIY route to expert commentary pieces in US media, with no PR budget required.
The anatomy of a pitch that cuts through is the HARO acronym: helpful, authentic, relevant and on time.
Journalists can immediately spot AI-generated pitches, and Farmiloe has seen every mistake people make when pitching themselves.
Citations in the media are what visibility inside LLMs is built on, which sets up a tension between the media industry and AI that founders have to navigate.
“”Journalists are the best at AI detection. They can immediately spot AI-generated pitches.
About the Show
Hack Your Own PR, from Australian publicist Odette Barry, teaches small business owners how to DIY their PR and get authentically featured in impactful publications. Episode 115 was published on December 8, 2025 and runs 43 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.
Media Contact
Brett Farmiloe, Founder & CEO
Featured
press@featured.com
Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.