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Get Quoted by a Human to Be Found by Machines: Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast

Brett Farmiloe, founder and CEO of Featured and HARO, joined Mike Montague of Avenue9 on the Human-First AI Marketing Podcast to explain the PR opportunity most small and mid-market companies miss: getting quoted in credible outlets is how a brand gets cited in AI models, improves its search visibility and earns trust in sales conversations.

PUBLISHED MAR 2, 2026 · THE HUMAN-FIRST AI MARKETING PODCAST · 25 MIN · FULL TRANSCRIPT BELOW

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Being Featured in AI Results with Brett Farmiloe

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Key Takeaways

Reactive PR is where small businesses should start.
Instead of blasting press releases, look for in-progress stories where journalists are already asking for sources.
Getting quoted by a human is the best way to be found by machines.
Media mentions in trusted outlets raise the odds of being referenced in AI models and cited in search results.
AI can scale outreach, but it can't replace original thought.
Journalists want human insight, not ChatGPT output, and Featured's platforms detect AI-generated content and surface real voices.
A placement's value shows up in sales conversations,
where a credible feature builds the trust that moves high-value deals.

About the Show

The Human-First AI Marketing Podcast, hosted by Mike Montague, founder of Avenue9, shows small and mid-sized businesses how to harness AI without losing the human touch. Season 2, episode 66 was published on March 2, 2026 and runs 25 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Reactive PR is where small businesses should start.

Instead of blasting press releases, look for in-progress stories where journalists are already asking for sources.

Getting quoted by a human is the best way to be found by machines.

Media mentions in trusted outlets raise the odds of being referenced in AI models and cited in search results.

AI can scale outreach, but it can't replace original thought.

Journalists want human insight, not ChatGPT output, and Featured's platforms detect AI-generated content and surface real voices.

A placement's value shows up in sales conversations,

where a credible feature builds the trust that moves high-value deals.

About Featured