FeaturedHAROPodcast appearance

PR Hacks for Small Business Owners, with Brett Farmiloe on Marketer of the Day with Robert Plank

Brett Farmiloe, founder and CEO of Featured and the new owner of HARO, joined Robert Plank on Marketer of the Day to explain how experts land media features by being concise, credible and consistent, and why real experience beats polish when journalists choose sources.

PUBLISHED JUL 5, 2025 · MARKETER OF THE DAY WITH ROBERT PLANK · 22 MIN

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PR Hacks for Small Business Owners — Episode with Brett Farmiloe

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Key Takeaways

Stories get picked up because they're real, clear and timely,
not because someone paid for them.
Featured and HARO both connect experts with media outlets,
giving small business owners a route into coverage without an expensive PR retainer.
Be concise, credible and consistent.
That is Farmiloe's formula for landing media features.
Real experience over fluff:
pitch with clarity and confidence, and lead with what you've actually done.

About the Show

Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, consultants and expert-led service businesses. Episode 1364 was published on July 5, 2025 and runs 22 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Stories get picked up because they're real, clear and timely,

not because someone paid for them.

Featured and HARO both connect experts with media outlets,

giving small business owners a route into coverage without an expensive PR retainer.

Be concise, credible and consistent.

That is Farmiloe's formula for landing media features.

Real experience over fluff:

pitch with clarity and confidence, and lead with what you've actually done.

About Featured