FeaturedHAROPodcast appearance

Redefining Digital PR: Featured Founder Brett Farmiloe on the Marketing Quacks Podcast

Brett Farmiloe, founder of Featured, joined Ryan Doser on the Marketing Quacks Podcast in November 2024, before the HARO acquisition, to discuss how businesses can use media placements for SEO benefit, the balance between quality and quantity in PR, and the role of AI in content creation.

PUBLISHED NOV 11, 2024 · MARKETING QUACKS PODCAST · 21 MIN

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Redefining Digital PR — Episode with Brett Farmiloe

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Key Takeaways

Media placements carry SEO benefit,
which is why digital PR sits inside a marketing plan rather than beside it.
Quality versus quantity is the standing tension in PR efforts,
a theme Farmiloe returns to on every show.
AI is changing content creation, and it creates new challenges for the industry,
including the marketing quacks the show is named for.
Featured connects experts with publishers
so businesses can earn placements by sharing real expertise.

About the Show

The Marketing Quacks Podcast, produced by Empathy First Media and hosted by Ryan Doser, calls out gimmicks and false promises in marketing. Episode 61 was published on November 11, 2024 and runs 21 minutes; it predates Featured's acquisition of HARO (April 2025) and relaunch of Connectively (June 2026).

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Media placements carry SEO benefit,

which is why digital PR sits inside a marketing plan rather than beside it.

Quality versus quantity is the standing tension in PR efforts,

a theme Farmiloe returns to on every show.

AI is changing content creation, and it creates new challenges for the industry,

including the marketing quacks the show is named for.

Featured connects experts with publishers

so businesses can earn placements by sharing real expertise.

About Featured