PODCAST APPEARANCE · SEP 16, 2025
Brett Farmiloe, founder and CEO of Featured, joined the hosts of PRessing On: Real Life in Public Relations to talk through the 2025 acquisition and revival of HARO, how Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, and where media exposure is heading as AI changes PR.
In 2025, Farmiloe led Featured's acquisition and revival of HARO, modernizing one of the most iconic brands in media sourcing.
Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, the model that made HARO a natural fit.
Before Featured, Farmiloe founded Markitors, a digital marketing agency for small businesses he scaled and sold after 10 years, and ran Pursue the Passion, a national interview tour on career education.
The goal is the expert economy: democratizing access to media opportunities so anyone with expertise can be a source.
“”Business owners have an abundance of knowledge, but no where to share it. That's why I created a platform where they could show up, and get rewarded for sharing their expertise.
About the Show
PRessing On: Real Life in Public Relations is an award-winning, unscripted look at navigating a career in PR, hosted by Liselle DeGrave, APR, and Rachel Dickman, APR. Episode 14 was published on September 16, 2025 and runs 31 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.
Media Contact
Brett Farmiloe, Founder & CEO
Featured
press@featured.com
Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.