FeaturedHAROPodcast appearance

Cracking the B2B Marketplace Code: Featured CEO Brett Farmiloe on SaaS That App

Brett Farmiloe, founder and CEO of Featured, joined Aaron Marchbanks and Justin Edwards of Delta Systems on SaaS That App to explain how he turned a manual PR service into a two-sided SaaS marketplace: the Magic Moments metrics that matter, marketplace equilibrium, and the manual-first, automate-second principle.

PUBLISHED JUL 1, 2025 · SAAS THAT APP · 37 MIN

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Cracking the B2B Marketplace Code — Episode with Brett Farmiloe

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Key Takeaways

Manual first, automate second.
Featured turned manual expert-to-publisher PR processes into scalable software only after doing them by hand.
Magic Moments matter more than vanity metrics:
track the key events that show the marketplace is working for both sides.
Marketplace equilibrium is crucial:
balance the supply of experts and the demand from publishers, and dogfood the product with community feedback.
Real human knowledge is the differentiator,
including giving rejected answers a second life and creating niche media sites to publish them.

About the Show

SaaS That App, from Delta Systems, is the podcast for people building or thinking about starting a tech-enabled business, hosted by Aaron Marchbanks and Justin Edwards. This episode was published on July 1, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

Manual first, automate second.

Featured turned manual expert-to-publisher PR processes into scalable software only after doing them by hand.

Magic Moments matter more than vanity metrics:

track the key events that show the marketplace is working for both sides.

Marketplace equilibrium is crucial:

balance the supply of experts and the demand from publishers, and dogfood the product with community feedback.

Real human knowledge is the differentiator,

including giving rejected answers a second life and creating niche media sites to publish them.

About Featured