FeaturedHAROPodcast appearance

How to Get Featured With AI, SEO and Digital PR Strategies: Brett Farmiloe on The Long Game with Elijah Murray

Brett Farmiloe, founder and CEO of Featured, joined Elijah Murray on The Long Game, a month before the HARO acquisition, to talk about the role of creativity in AI businesses, why new human data is critical for AI products, and how experts can monetize unique knowledge as publishing changes.

PUBLISHED MAR 6, 2025 · THE LONG GAME W/ ELIJAH MURRAY · 43 MIN

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How to Get Featured With AI, SEO and Digital PR — Episode with Brett Farmiloe

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Key Takeaways

New data is critical for AI products,
and Featured's supply of fresh, human expert answers is the asset.
Creativity still matters in AI businesses,
even as content creation is democratized.
Knowledge sharing is the need Featured serves,
from niche SEO content to monetizing unique expertise.
Product-market fit came from listening,
the founder lesson Farmiloe carried from a 500-client agency and a 300-interview road trip.

About the Show

The Long Game is Elijah Murray's podcast of conversations about tech, AI and startups. Episode 76 was published on March 6, 2025 and runs 43 minutes; it was recorded before Featured acquired HARO in April 2025 and relaunched Connectively in June 2026.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Key Takeaways

New data is critical for AI products,

and Featured's supply of fresh, human expert answers is the asset.

Creativity still matters in AI businesses,

even as content creation is democratized.

Knowledge sharing is the need Featured serves,

from niche SEO content to monetizing unique expertise.

Product-market fit came from listening,

the founder lesson Farmiloe carried from a 500-client agency and a 300-interview road trip.

About Featured