Brett Farmiloe, founder of Featured and the new owner of HARO, joined PR experts Bridget Aileen Sicsko and Lydia Bagarozza on Visibility Era to explain how he built Featured, why he acquired HARO, what's coming to both platforms, and why niche blogs and expert sources matter more than ever for visibility in LLMs like ChatGPT.
NOV 4, 2025 · VISIBILITY ERA · 26 MIN
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Two PR tools, one owner. Featured connects experts with top-tier publications, and HARO, one of the most iconic PR tools ever built, is back under the same roof.
Why Farmiloe acquired HARO and what's next, including new tools and updates coming to Featured and HARO as of November 2025.
Niche blogs and expert sources are becoming more important for visibility, including inside LLMs like ChatGPT.
The future of PR in an AI-driven world runs through expert sourcing: media, AI and sources are evolving together.
“”Help a Reporter Out is one of the most iconic PR tools that's ever been built.
What's the difference between Featured and HARO?
Featured is an AI co-pilot for public relations that helps PR professionals find media opportunities and submit pitches to build AI visibility
Help a Reporter Out (HARO) is a free email newsletter sent three times per day to connect journalists with sources for stories.
Visibility Era is hosted by PR experts Bridget Aileen Sicsko and Lydia Bagarozza of Visibility on Purpose, who break down how to land press with step-by-step trainings and real campaign insights. Episode 125 was published on November 4, 2025 and runs 26 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.
About Featured
Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.
Media Contact
Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com
Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.