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The Power of Earned Media | Brett Farmiloe on What The Frac?
FeaturedHAROPodcast appearance

The Power of Earned Media: Featured CEO Brett Farmiloe on What The Frac?

Brett Farmiloe, founder and CEO of Featured, joined fractional executives Nicole Zeno and Tamara Laine on What The Frac? to talk about media's role in driving growth, and how experts turn earned media into lasting visibility for their businesses and themselves.

PUBLISHED JUNE 13, 2024 · WHAT THE FRAC? | YOUR FRACTIONAL EXECUTIVES

Listen

The Power of Earned Media — Episode with Brett Farmiloe

YouTube

Key Takeaways

  • Earned media drives growth when the expert shows up with real stories,

    not paid placements.

  • Featured is built to amplify voices and stories

    by connecting experts with the publications that need them.

  • A fractional-executive audience:

    the show breaks down marketing and tech for business owners, CMOs and fractional leaders.

About the Show

What The Frac? | Your Fractional Executives breaks down marketing and tech for business owners, CMOs, fractional leaders and marketers, hosted by Nicole Zeno and Tamara Laine. The podcast episode is June 13, 2024; it predates Featured's acquisition of HARO and relaunch of Connectively.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured (Terkel, Inc. d/b/a Featured)
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.