Featured Launches Find Substacks So PR Professionals Can Find and Pitch Substack Writers by Topic
Analysis of the 38,746 publications in the new database finds 733 with 100,000 or more subscribers, and nearly half launched in 2024 or later
The launch follows a shift in where industry coverage comes from. Substack passed 5 million paid subscriptions in March 2025, and Muck Rack's State of Journalism 2026 survey found that 37% of journalists now publish independently under their own name or brand. Media databases have added newsletter writers in response, but finding the right Substack for a story has still meant checking publications one at a time.
What's new in Find Substacks
- Search by topic
PR professionals can search 38,746 Substack publications by topic in plain language.
- Full writer profile
Each result shows subscriber count, follower count, launch year, DM acceptance status with a link to the writer's profile, and linked social accounts.
- Draft Pitch button
Clicking Draft Pitch produces a starting draft that the user edits before sending.
- CSV export, no login required
Results download as a CSV, and no login or setup is required to run a first search.
“”The easiest way to get ignored by a newsletter writer is to treat 38,000 publications as a list to blast. The right way is to find the three that already cover your subject and write to them like a reader. Find Substacks is built for the second approach. Relevance over volume is the whole product.
Find Substacks is available now on featured.com.
About Featured
Featured is the AI co-pilot for PR, a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility. The company owns and operates HARO (Help a Reporter Out) and Connectively as standalone products within its portfolio. Learn more at featured.com.