Aaron Irmas is the Co-founder of PartyAnimal (getpartyanimal.com), a direct-to-consumer brand that creates personalized dog birthday party boxes. Over the past two years, PartyAnimal has shipped thousands of party packs with a near-perfect 5-star average review. Before launching PartyAnimal, Aaron worked in marketing and strategy consulting for startups, giving him a front-row seat to how emerging consumer brands grow, acquire customers, and build loyal audiences. He brings that strategic lens to the pet industry, where he tracks spending trends, generational behavior shifts, and the broader pet humanization movement reshaping how people relate to their animals. Aaron recently published one of the most comprehensive collections of dog birthday and pet celebration statistics online, co...