Adam Boucher

Australian marketing leader, with 16+ years of experience in marketing, with the last 7 years in Head of Digital Marketing roles. As a marketing leader, I am passionate about driving digital transformation, growing brands and building high-performing teams through a people-first approach. My leadership style focuses on collaborative and strategic thinking, enabling me to navigate complex challenges with ease. Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been...