I’m a content strategist and AI-led brand builder who helps founders and executives transform from “hidden gems” into industry authorities. My work sits at the intersection of storytelling, search, and AI, blending creative strategy with data, systems, and automation to help leaders scale their visibility without burning out or relying on massive teams. My journey started unexpectedly. While pursuing engineering and later working in a high-performance corporate role, I realised traditional success didn’t feel meaningful. During the pandemic, I discovered content creation, freelancing, and online strategy, and that changed everything. What began as curiosity quickly became a career built on clarity, communication, and impact. Today, as the Head of Content at Tenacious, I lead AI-first ...