Aiden Boyd

Aiden Boyd is the founder and managing director of B10, a commercial transformation consultancy that helps organisations rebuild their entire commercial engine from first click to recurring revenue. His work focuses on diagnosing and redesigning the systems that drive growth, including websites, CRMs, sales processes, marketing infrastructure, automation, and client operations. Aiden argues that most companies don’t have a sales problem but instead, they have a commercial systems problem. Aiden specialises in what is called commercial transformation — the discipline of aligning technology, process, and revenue strategy so companies can scale without operational friction. His work sits at the intersection of RevOps, digital transformation, and business transformation, but focuses speci...