Fun Fact: I have consulted on SEO for all Three of the Universities I studied at.I'm a Search Engine Optimization Consultant and co-founder of an SEO agency focusing predominantly on technical SEO and EEAT (Expertise, Experience, Authority and Trust) and I have driven over £1B+ in organic search revenue in the last 20 years. I have over 20 years of experience in SEO, search marketing and user acquisition through mainly Google Organic predominantly in the eCommerce, Saas, eGaming and educational sectors. I also have an SEO course with over 2.5k paying students on Udemy and I'm a part-time investor in startups that I admire.