I’m an SEO strategist and advisor with 13 years of experience in marketing, having started my career in graphic design and branding before moving into deep expertise across technical SEO, site architecture, and content-led search strategy. That journey shapes how I approach search today — as a discipline rooted in product thinking, clarity, and usability, not isolated ranking tactics. I work with brands that want SEO built into the product itself, aligning technology, content, and user intent rather than relying on short-term optimizations or surface-level hacks. My experience spans marketplaces, e-commerce, and large-scale content platforms, where SEO challenges are less about checklists and more about scale, trust, and structure. I’ve worked with consumer and content-driven brands i...