I’m a fintech CEO, entrepreneur, and strategist with 15+ years of experience building and scaling financial technology businesses across Europe, the Middle East, Africa, and North America. My professional background combines fintech execution with applied sociology, which strongly influences how I approach markets, customer behaviour, and go-to-market strategy. I began my career in a sociological research company, working with market analysis, consumer behaviour, and data-driven decision-making. This foundation later became critical in launching and growing technology startups, especially in highly regulated and trust-driven industries such as banking and payments. I’ve co-founded several startups, and in all cases I played the role of a co-founder with a primary focus on sales, marke...