PR & Communications Director at Deeplocal
Communications & PR leader with cross-functional data analytics and marketing expertise | Tech, Biz, Innovation, Creative Industries, Lifestyle | B2C & B2B- - -I graduated magna cum laude from Hofstra University with B.A.'s in Political Science and English, concentrating in publishing studies. I kicked off my career in publishing, at Penguin Random House followed by HarperCollins, specializing in nonfiction PR (tech, business, lifestyle, sports) for nearly 8 years. I blended left- and right-brain thinking to develop strategic B2C PR campaigns resulting in a track record of NYT Bestsellers. In 2022 I pivoted to the advertising/ marketing industry and as Director of PR & Communications for Deeplocal (A WPP Company). I built the company’s first communications program, overseein...