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I build and lead global content strategies that turn storytelling into a growth engine. My work centers on transforming content from a reactive output to a strategic, insight-driven function that drives visibility, revenue, and trust. I design the systems behind it: narrative frameworks, planning rhythms, and enablement models that align teams around clear priorities and measurable outcomes. At the core, I connect brand, content, and performance, translating complexity into clarity and strategy into scale.
...Senior Content Strategist at Yext