Amanda Cross

* Content marketing is my happy place. * I am a content marketing manager at Nectar, a company that uses employee recognition to create organizations people won't want to leave. I have over six years of experience writing for HR tech companies, creating articles and thought leadership content that attract and engage human resources professionals. My passion is to help forward-thinking HR tech companies get found through content marketing. I use research, SEO, and keyword tools to craft high-quality content that drives traffic, backlinks, demos, pipeline, and revenue. In my most recent full-time position, I have taken Nectar's blog from 33 to over 110 posts, increasing the domain rating, the number of SEO keywords we rank highly for, and the revenue generated from the blog. Over my ...