As a data-driven marketer with 12+ years of experience, I’ve helped leading B2B and B2C businesses execute innovative marketing campaigns through demand generation, lead acceleration, and customer lifecycle retention. When I started my marketing journey in 2010, I was an early adopter on then emerging social media sites such as Pinterest and Instagram. My ability to turn personal social networking platforms into business drivers lead to being featured on mashable.com and the Pinterest for Business book. I propelled my early successes into my next venture and blazed a trail at a multi-million dollar, global cosmetics and wellness company. By leading an integrated social media strategy on a global level, I was able to lead speaking sessions at events, and ultimately created an innovative ...