Ammar Čeliković is a dating app analyst and founder of TrustYourMatch.com. He evaluates online dating platforms through a behavioral and product-design lens, focusing on how algorithms, monetization structures, and app mechanics affect real-world dating outcomes. Before this, he worked in affiliate marketing and conversion research, which taught him how platforms are designed to keep users engaged. Now he applies that lens to dating apps. His approach is straightforward: what works, what doesn't, and why?