Anastasia Trofimova

Anastasia Trofimova is the founder and CEO of Sundae, the AI app that turns any TikTok or Instagram recipe into a ready-to-order grocery cart in seconds. A former Boston Consulting Group consultant who advised the CEOs of the world's largest grocery retailers, she left a high-six-figure career to disrupt the $10 trillion industry she knew better than almost anyone. Anastasia is on a mission to use AI to remove the mental load, wasted time and decision fatigue that has made grocery shopping needlessly hard for millions of families for decades.