I am an enthusiastic executive and researcher. I aim to help mature startups enhance their competitive position by innovating their business model, deploying technology, and reinforcing network externalities. My research interests lie in understanding the journey of digital startups. Specifically, I am interested in exploring how multisided platforms (MSPs) can enhance SMBs' competitive position by examining their characteristics, network effects, and organisational arrangements. In addition, I have a 'dark force' in numbers and data with a sweet sixteen of leading consulting and audit assignments across various industries, from Telecom, Banking, and Insurance to Technology startups.