Andrew Potter is the Director of Technology & Marketing at Two Small Men with Big Hearts, where he pairs JavaScript/Next.js development with product analytics to build conversion-friendly, resilient web experiences at scale. He leads cross-functional initiatives that span content, SEO, and platform engineering for a national moving brand, translating complex operational needs into simple, trustworthy online journeys. Andrew writes about people-first SEO, pragmatic frontend architecture, and the systems thinking required to grow multi-location businesses. When he’s not shipping features, he’s demystifying tech for non-dev stakeholders and turning data into plain-English decisions.