Andrew Trimboli is the founder of Faro CX & Content Consultancy, a Sydney-based, senior-led CX and content advisory firm. With 25 years of senior leadership at Publicis Sapient, Publicis Groupe, Expedia, Singtel Optus, whiteGREY, iProspect and Isobar, Andrew advises enterprise clients across Australia, APAC and globally on CX strategy, journey mapping, content architecture, service design, AI-powered customer intelligence, and enterprise platform migrations. Available for comment on customer experience strategy, content strategy, generative AI in marketing, agency selection, content architecture, enterprise CMS migration, and the consultancy/agency landscape in APAC.